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How to conduct remote user research effectively in India

Effective remote user research involves setting specific goals, choosing methods that suit those goals, and using tools that enhance accessibility and comfort for participants. By carefully planning recruitment, task design, and data analysis, researchers can derive actionable insights to improve user-centered design.

Vaaruni Mahajan

January 22, 2026

Qualitative Research

Dipstick research: why fast, focused insights are becoming every team’s secret advantage

Looking for a way to get quick customer clarity without slowing your team down? Dipstick research offers fast, focused, qualitative insights that help teams make better decisions in moments where full-scale research is too slow and gut calls feel too risky.

Chinmayee Devi

January 8, 2026

Qualitative Research

Top 15 tools to conduct remote qualitative research in India

Looking for the best tools for remote qualitative research? Here are 15 game-changers every researcher should know about.

Vaaruni Mahajan

November 6, 2025

Qualitative Research

How to handle silent participants in an interview — from a silent participant

Not all insights come from the outspoken voices. In this article—written by a UX researcher who has also been a silent participant—we explore how to harness the popular in-depth interview method with quieter people for inclusive, thoughtful UX Research outcomes.

Ishita Chibb Sharma

October 24, 2025

Qualitative Research

What is Digital Ethnography? Methods, examples, and uses in India

Learn how digital ethnography helps brands in India understand online communities, cultural trends, and consumer behavior.

Tarushi Mohan

October 9, 2025

Qualitative Research

Exploratory, Descriptive, and Causal Research: definitions, examples, and key differences

Learn the differences between exploratory, descriptive, and causal research with real-world examples from India. Understand methods, benefits, and when to use each.

Vaaruni Mahajan

August 21, 2025

Qualitative Research

Mastering Qualitative Research: Methods, best practices & real-world applications

Learn how to design, run, and analyze qualitative research. Includes methods, tools, AI tips, and real-world use cases.

Vaaruni Mahajan

August 1, 2025

Qualitative Research

One-on-one interviews for Ad Testing: A guide to better creative decisions

See how one-on-one interviews uncover powerful insights for ad testing. Go beyond surveys and A/B tests with deep, qualitative feedback.

Vaaruni Mahajan

July 17, 2025

Qualitative Research

The rise of remote research (and why you need to make the switch)

Remote research in India is on the rise. Learn how top teams use modern research tools to save time, cut costs, expand reach, and deliver richer results without ever leaving the office.

Nimisha Raizada

July 3, 2025

Qualitative Research

What are Research Intercepts?

Discover how research intercepts—both online and offline—capture real-time user feedback. Learn what they are, how they work, and why intercept surveys boost UX and market research impact.

Mehak B

June 19, 2025

User Research

What is contextual inquiry in user research?

Surface answers won’t cut it. Contextual inquiry helps UX researchers get to the why behind user decisions: culture, money, environment, and all.

Poocho staff

June 5, 2025

User Research

Why is user experience research (UXR) important?

See how user experience research (UXR) is key to meeting user needs and driving product success.

Tenzin Tselha

May 1, 2025