Journey Mapping

Design journeys that don’t lose customers midway.

What happens along the way shapes how users feel about the destination. By uncovering those moments through qualitative research, you can understand, improve, and build products they’ll love.

See how customers navigate your product

Follow digital journeys in real time to spot blockers, unexpected behaviors, and opportunities to create a smoother experience.

Find and fix experience gaps

Stop guessing what users need. Track their interactions live to uncover pain points, unmet needs, and friction before they lead to drop-offs.

Design experiences that drive loyalty

Identify what keeps customers coming back (or turning away) so you can build seamless, intuitive experiences that meet their expectations.

Screen sharing

Observe real-time friction points and behaviors by having participants share their screens as they interact with your product or a competitor's.

In-depth interviews for real experiences

Talk to real users at different stages of their journey to find hidden pain points, expectations, and decision triggers.

Photo uploads for richer context

Ask participants to share photos of their environment or product usage during the screener stage to ensure you’re selecting the right people for the study.