This really depends on what you want to find out. If you’re looking to test a concept or product with people in your CRM, we could get you that information in 2-3 weeks. However, if you want to understand how people behave around something (say, if they really practice social distancing when they order takeout) and you want to recruit from the public, writ large, then a campaign like that can take between 3 weeks to +2 months depending on your specific needs.
Our recruitment process is like a funnel. Ideally, we aim for 50 - 100 survey participants, then narrow that down to a representative sample of 20 participants for follow-up interviews/chats. We pick 10 - 15 from this group for a deeper dive into behavioral or attitudinal insights, depending on the need of the hour. The reason for this is pretty neat, actually. Surveys give us quantitative patterns that we unpack through targeted interviews. Based on the campaign brief, we can then validate existing assumptions or discover new insights with a smaller, more targeted sub-segment that we already have a lot of context around.
There are three ways to recruit for your target audience. If you have a CRM with existing customer/client data and you have the right to share that data with third parties like Poocho, then we can leverage that list in order to recruit for a campaign you commission. We can also launch social media campaigns to recruit from the public. Third, we can connect you to our recruiting partners if you have specialized needs.
We have a number of steps to ensure quality. First, we almost never onboard participants without screening them first. This ensures they meet the criteria for our desired target audience. Second, we use at least 3 different sources of insights in order to validate our findings. This is called data triangulation. For example, one campaign might be a combination of competitive analysis, participant surveys and participant interviews. Another might be a stakeholder focus group, participant surveys, and participant digital diaries. Third, we elicit trust in our process by sharing aggregated/anonymized insights with you in the form of a "hypermedia" insights deck. This way you can see for yourself what information we gathered and how that all came together.
We will only share anonymized, encrypted, pseudonymized participant data with you. All personally identifying information about our clients and participants is kept in encrypted folders and is only accessible to the Poocho research team for data analysis and client servicing purposes. We inform participants of their rights before they join a campaign and obtain their digital consents before proceeding further.
Of course! We are champions of collaborative research. We will work closely with you to first understand what challenge(s) you are currently facing and what you hope to achieve from such research. We will then advise you on the best methods and digital tools we can leverage to achieve those goals. A campaign only begins after we are all on the same page.
As we use digital methods for data collection, sharing insights in real-time is literally as simple as a drag and drop into a privately shared folder. Do note that the data you will access will be scrubbed of personally identifiable information in order to protect participant identities.