Great research begins with "hello!"

Poocho is a research, technology and design agency that collects and transforms in-context consumer insights into go-to-market business solutions.
I'm interested
From statistics to experiences

Surveys are just the beginning.

Why stop at multiple choice when audio, video and image responses can give you a 360° perspective of a week in the life of your people? We design rich multimedia research campaigns that are immersive, holistic and focused on understanding the truth of your audience.
Learn about our process

We use technology to meet people on their turf.

Digital tools, smart methods and a mobile-first experience allows us to reach more people in their homes, at odd hours, doing odd things than ever before. All with consent and at their convenience.
View our reports

We care about ethics, just like you.

We believe in informed consent and data privacy. What you get is anonymized, pseudonymized and encrypted data from the people that matter most.
Read about our values

Our solutions are bespoke and market-ready.

We are a cross-functional team of experts who specialize in transforming research into business strategy and design solutions for marketing, branding and product development.
Check out our services
Clients
Growth marketing driven by research on real-world experiences of brand loyalists - part of our long-term partnership with this Series B startup.
Interactive Figma prototype designed for a growth-stage startup based on user journey research in a new market context.
Communications strategy for an early-stage startup built on customer personas and competitive analysis.

Great research begins with "hello!"

Poocho is a next-generation qualitative research agency that collects and translates real-time text, audio and visual insights for companies that want to understand more about their audiences today than they did yesterday.
I'M INTERESTED

From statistics to experiences,
the Poocho way.

Get the story behind the data.

Numbers give you a snapshot in time. We’ll paint you a picture in technicolor.

Let digital lead the way.

Phones and computers let us go where no researcher has gone before.

Consent is an obvious ethical standard.

We use the highest ethical standards to protect participant data.

Leave it to the people-pros.

We specialize in building rapport with online audiences.

Get the story behind the data

Numbers give you a snapshot in time. We'll paint you a picture in technicolor.

Let digital lead the way.

Phones and computers let us go where no researcher has gone before. 

Privacy matters.

We use the highest ethical standards to protect participant data.

Leave it to the people-pros.

We specialize in building trust and deep rapport with online audiences. 

Surveys are where we begin, not end.

Why stop at multiple choice when audio, video and image responses can give you a 360° perspective of a day in the life of your people? We design rich multimedia insights campaigns that are immersive, holistic and focused on understanding the truth of your audience.
Read about our end-to-end solutions.

We practice inclusion by meeting people on their turf.

Digital tools, smart methods and a mobile-first experience allows us to reach more people in their homes, at odd hours, doing odd things than ever before. All with consent and at their convenience.
Learn about the beats method.

We care about ethics, just like you.

We believe in informed consent and data privacy. What you get is anonymized, pseudonymized and encrypted data from the people that matter most.

We are a cross-functional team of experts.

Our research insights and strategic recommendations cut across anthropology, marketing, branding and product development so you can go from analysis to implementation in one fell swoop.
Get to know our team.

Client Testimonials

Testimonial Image

It is very easy to get lost in the day to day operations of our company and forget what is important in business - the customer. This is why we hired Poocho.

From the beginning, it was extremely easy to talk to the Poocho team - who have a great understanding of business and what we were looking for. After a very detailed study and close collaboration with our customers - we now have renewed clarity on who our target customer is, why they truly like us and what they need from us moving forward.

Read the case study

Ben Minges

Co-founder, Copra Coconuts
Testimonial Image

An eye-opening experience! We hired Poocho to help us re-think our new platform experience as we expand into new end-markets.

We got a better understanding of our customers and a clearer path towards strategizing new product features. From the moment we got started, Poocho really managed to grasp the requirements of our users, understand them and present their insights to us in a way that was uniquely helpful.

Watching video highlights of our clients using our concepts and listening to their audio testimonials beats doing a survey hands down.

Armando Gonzalez

Founder & CEO, RavenPack
Ben Minges
Co-founder, Copra Coconuts

It is very easy to get lost in the day to day operations of our company and forget what is important in business - the customer. This is why we hired Poocho.

From the beginning, it was extremely easy to talk to the Poocho team - who have a great understanding of business and what we were looking for. After a very detailed study and close collaboration with our customers - we now have renewed clarity on who our target customer is, why they truly like us and what they need from us moving forward.

Read the case study

Frequently
asked questions.

How long does an insights campaign take?
How many participants do you typically recruit for a campaign?
How will you recruit for my target audience?
How do you ensure quality insights?
How do you manage data security and privacy?
How do you pick the appropriate digital research method(s)?
How can I get insights quickly?