Research that holds up in the room.
Now when someone asks, "How do we know?", you can show them the exact moments. Recruit from a verified pan-India panel. Run sessions or surveys, and trace every finding back to its source — without the team it used to require.
We’ve turbocharged research for some of the best teams in the country
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
We’ve turbocharged research for some of the best teams in the country.
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Everything your research needs. And the trail to prove it.
From finding the right participants to sharing a report your whole org can query — Poocho covers the full research workflow in one place, with an audit trail at every step.
Verified panel
~50,000 opt-in, vetted people across India. Filter by 20+ attributes and reach them in minutes.
In-depth interviews
Screen, schedule, and run live video interviews without leaving the platform. Screen sharing, chat, file uploads, observer access, and more.
Surveys
Run quantitative research with your recruited panel. Ask what you need to: MCQ, rating scales, ranking, open text, and more.
Automated ops
Scheduling, reminders, payouts, handled. The chasing isn't your job anymore.
Transcription
Generate instant, searchable, timestamped transcripts. Translation for 23 Indian languages supported.
Analysis Frameworks
A framework library built by social scientists. You choose the lens; Studio structures the findings.
Chat across transcripts
Ask your entire archive anything. Get answers grounded in real verbatims. Surface supporting quotes in seconds.
Reports that travel
Generate and share reports via live links, PDF, and PPT export. Research travels across your org the moment it's ready.
Recruit in minutes
On demand panel of 45,000+ vetted Indian consumers ready to engage
Run live sessions
Video calling, chat, file uploads, interactive features
Intelligent transcripts
Instant, searchable, and multilingual
Automate everything
Scheduling, reminders, and payouts—handled
AI-in-the-loop synthesis
Powerful templates that slice and dice your transcripts for different insights
Seamless organization
All your research data structured and organized in one secure place
Effortless collaboration
Centralized research hub, accessible across teams
Chat with your transcript
Use prompts to get answers to custom questions
One platform. The full trail.
Poocho connects every step of the research workflow so nothing gets lost between recruitment and the boardroom. Well, except the office pens. Even we can’t help with that. 
Recruit
01
Find Participants
Filter from a verified pan-India panel of ~50,000 opt-in consumers. The platform handles invites, reminders, bookings, and incentive payouts.
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Collect
02
Run IDIs or surveys
Talk to your consumers through live video sessions or send surveys directly to your recruited panel. Qualitative depth or quantitative breadth — your call.
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Analyse
03
Consumer Voice intelligence
An AI-native workspace for video and audio analysis. Upload any recording, transcribe, analyse, chat across your archive, & generate reports your team can stand behind.
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ai-assisted analysis
Share
04
Bring your team
Whether it's five stakeholders or fifty querying the same study, every insight is traceable to the voice that said it.
Talk to us
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team page
Poocho shapes a better experience for researchers.
Our use cases span industries such as fintech, e-commerce, healthcare, lifestyle, and more, all centered around real conversations with real people.
Concept Testing
Quickly validate ideas with real users to minimize risk and ensure market fit.
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Competitive Analysis
Uncover competitor strengths and gaps through targeted research.
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Journey Mapping
Map customer touch points to enhance experiences and address pain points.
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User Testing
Find the right product users, uncover insights and refine decisions.
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Read what real researchers have to say
Don’t just take our word for it. Hear from researchers about their experiences with Poocho and the impact our technology has had on their research workflow.
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Setting up research projects took a lot of time - coordinating with ops, shortlisting profiles, back-checks to avoid trained respondents. Poocho solved an obvious yet painful problem for us. It has been 10 months using Poocho - which has helped us significantly decrease our study TAT from weeks to days with features like multi-media screeners, check last interview dates on the platform and many others. The team has also been quite supportive to listen and address our challenges without delays.
Manan Pahwa
User Researcher, Tata Digital
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Poocho helped a lot in transforming my research flow, saving me hours on connecting with the respondents...The user-experience is great and beginner friendly. The best thing about it is to have screener questions to help us choose the right respondents for the research. Overall, Poocho has made qualitative research easier & quicker, simplifying the research process while improving the quality of insights.
Simran Kaur
Research Executive, CaratLane
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Poocho is an incredibly innovative platform that makes user recruitment fast and effortless. The video-enabled calls are exceptionally seamless, ensuring a smooth experience throughout. We're excited about the future and can't wait to see the new features that will enhance the platform even further. Highly recommend it!
Rucha Deshmukh
Sr. Associate, Brand Marketing, Meesho
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The use of filters helped in identifying cities where there is a presence or not thereby facilitating decision making. The participants were genuine as profile data was self-fed and they had chosen to participate in the interaction based on their interest. Hence the quality of responses was good. Transcripts in English and Hindi were available instantly.
Chithra Parthasarathi
Senior Project Lead - Research, Ormax
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Poocho is (a) brilliant idea, it has been an amazing, thoughtfully created solution to address this. It was super easy and intuitive to use the platform and connect with great respondents not to mention economical and time efficient. We've already conducted two projects and would love to conduct more with the folks at Poocho.
Rohini Pandey
Director - Strategy, Thought Over Design
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Run your first project. Own every step of it.