Poocho helps brand teams understand what real customers think, feel, and do. From finding the right target groups and cohorts to turning consumer conversations into traceable insights your whole team can use.
A single ecosystem to find your customers, understand their brand experience, and use research-grade AI to generate marketing and product insights.
Verified panel
Reach a vetted, opt-in panel of customers across India. Filter by demographics and other 20+ attributes to find the people you need for your research, campaign, or brand question.
Consumer connects
Run consumer conversations with the people who matter to your business, with screening, scheduling, video, screen sharing and more built in.
Surveys
Run surveys with your recruited audience using multiple-choice questions, rating scales, rankings, open text, and more.
Automated ops
Scheduling, reminders, payouts, handled. The chasing isn't your job anymore.
AI transcription
Generate instant, searchable, timestamped transcripts. Translation for 23 Indian languages supported.
Pattern detection
Use AI to cluster data into emerging, broad and outlier signals. You choose the framework; Studio structures the findings without suppressing anything.
Query customer data
Ask questions across your conversations and get answers grounded in what customers actually said. In a matter of seconds.
Reports that travel
Use the speed of AI to turn research into clear reports for your team. Supports live links, PDF or PPT export.
Recruit in minutes
On demand panel of 45,000+ vetted Indian consumers ready to engage
Run live sessions
Video calling, chat, file uploads, interactive features
Intelligent transcripts
Instant, searchable, and multilingual
Automate everything
Scheduling, reminders, and payouts—handled
AI-in-the-loop synthesis
Powerful templates that slice and dice your transcripts for different insights
Seamless organization
All your research data structured and organized in one secure place
One platform. Built around Voice of Customer data.
Poocho connects every step of the customer research workflow so nothing gets lost between the customer and the brand decision. Well, except the office pens. Even we can’t help with that.
Recruit
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Find your customers
Filter from a verified pan-India panel of ~50,000 opt-in customers. The platform handles invites, reminders, bookings, and incentive payouts.
An AI-native workspace for analysing customer conversations. Transcribe, analyse, chat across your archive and surface findings tied back to the source conversation.
Don’t just take our word for it. Hear from teams about how Poocho helps them get closer to customers and make research faster and easier.
Setting up research projects took a lot of time - coordinating with ops, shortlisting profiles, back-checks to avoid trained respondents. Poocho solved an obvious yet painful problem for us. It has been 10 months using Poocho - which has helped us significantly decrease our study TAT from weeks to days with features like multi-media screeners, check last interview dates on the platform and many others. The team has also been quite supportive to listen and address our challenges without delays.
Manan Pahwa
User Researcher, Tata Digital
Poocho helped a lot in transforming my research flow, saving me hours on connecting with the respondents...The user-experience is great and beginner friendly. The best thing about it is to have screener questions to help us choose the right respondents for the research. Overall, Poocho has made qualitative research easier & quicker, simplifying the research process while improving the quality of insights.
Simran Kaur
Research Executive, CaratLane
Poocho is an incredibly innovative platform that makes user recruitment fast and effortless. The video-enabled calls are exceptionally seamless, ensuring a smooth experience throughout. We're excited about the future and can't wait to see the new features that will enhance the platform even further. Highly recommend it!
Rucha Deshmukh
Sr. Associate, Brand Marketing, Meesho
The use of filters helped in identifying cities where there is a presence or not thereby facilitating decision making. The participants were genuine as profile data was self-fed and they had chosen to participate in the interaction based on their interest. Hence the quality of responses was good. Transcripts in English and Hindi were available instantly.
Chithra Parthasarathi
Senior Project Lead - Research, Ormax
Poocho is (a) brilliant idea, it has been an amazing, thoughtfully created solution to address this. It was super easy and intuitive to use the platform and connect with great respondents not to mention economical and time efficient. We've already conducted two projects and would love to conduct more with the folks at Poocho.
Rohini Pandey
Director - Strategy, Thought Over Design
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