Market research turned on its head.

"At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable."

"We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference."

"We hired Poocho to help us re-think our new platform experience as we expand into new end-markets. Watching video highlights of our clients using our concepts and listening to their audio testimonials beats doing a survey hands down."