User insights
at your fingertips.

Poocho is India's first full-stack user research platform for recruiting, scheduling and running user research sessions.

Know more about your audience today than you did yesterday.


We can find and facilitate virtual user interviews, focus groups and usability research in under one week.

Get custom-sourced answers

You’ll be assigned a dedicated Researcher who’ll design and conduct a custom interview based on your business needs. If you want, you can sit in on that call.

Curate a high quality panel

Filter our database across 10 (and growing!) demographic attributes and associated transcripts to curate your ideal audience. Once you’ve honed in, leave the recruiting to us.

Insights in under 2 weeks

We break down transcripts into thematic insight “nuggets” so you don’t have to work too hard to find exactly what you’re looking for.

No legal hassle

We manage participant data, consents and PIIs (personally identifiable information). What you get access to are transcripts that are cleaned up, anonymized, and scrubbed of personal information.
Curate a high quality panel

Our Poocho Network consumer panel includes vetted individuals with up to 10 demographic attributes listed for easy segmentation. You can even create a screener questionnaire for more customized audience building. Then let us do the rest and find you your ideal profiles.

Insights in under 2 weeks

Once you've shortlisted your panel, we'll handle the onboarding and scheduling. All you have to do is show up at the designated time with your questions and start collecting insights. Typically this process takes 1-2 weeks depending on the recruiting criteria and synergies between your and the participant's calendar.

No legal hassle

We manage participant consents and manage their personally identifiable information (PIIs). All you have to do is show up for the session and take notes. And even that, we'll share the audio recording with you after so you don't have to fret no more.

Curate a high quality panel
Our Poocho Network consumer panel includes vetted individuals with up to 10 demographic attributes listed for easy segmentation. You can even create a screener questionnaire for more customized audience building.
Insights in under 7 days
Based on your screener criteria, we can shortlist participants in less than 48 hours. We'll even help you align your calendars so you can complete your research and get insights within that first week itself.
No legal hassle
We manage participant consents so you don't have to worry about legal documentation. We'll also share the audio recording with you after so you can focus less on note-taking and more on asking the right questions.


Our full-stack research services are geared towards helping teams accelerate their GTM plans.
Customized personas and buyer journey insights
Our consumer journeys, personas and GTM strategies deliver marketing and product recommendations that are anchored in the lived experiences of real consumers. No more guessing what your target audience is thinking.
VoC-driven marketing and product solutions
Hire us as your research partner and we’ll get you insights that market reports and exit surveys simply fail to uncover. We help uncover insights that are customized to your business case and competitive edge.
Scale learnings with your own custom taxonomy
For proprietary insights, we’ll build you your own custom taxonomy so you can track specific themes for your business case over time.
Your dedicated Chief Experience Officer
Our researchers who are trained in Psychology, Sociology and Anthropology believe in “slow” research that builds trust between the interviewer and participant. This leads to insights that are deeply humanistic - and we bring this to the table when we talk insights and strategy with you.
"The way you guys went about the research gave me more confidence in the process and in using ethnographic research methods. You could see the details for each customer. You could see the granularity of the study. The amount of data that came out was the most important."
Avnish Anand
Co-founder & COO, CaratLane
We wanted to understand the motivations of the people in our community better. The research was done thoroughly, and the results were presented in great depth. We appreciate the effort and meticulous work done by Poocho. Swasti and Taapsi were a wonderful team to work with.
Bob van Luijt
"At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable."
Eric Witschen
GM and Founder, Neustreet
"We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference."
Lenold Vaz
Founder, Beandeck

Poocho is taking qualitative research out of its black box.

We’re a team of rad social scientists.
Our research team is made up of Masters and Ph.D. level scientists uniquely trained to uncover data points currently unmapped by traditional market research questions.
We’ve built our own proprietary ontology.
Raw data is codified into meaningful themes developed out of 1000s of hours of consumer research experience.
Our data is legally compliant.
Interview transcripts and rich media assets are transcribed and scrubbed of personally identifiable data before release.
Our audience is high-quality.
Our growing network of Indian consumers are personally screened and onboarded by our in-house researchers.

Frequently asked questions

Check out our FAQ page for a comprehensive list of answers. If you still have questions, contact us at
What industry sectors does Poocho cover?
We have over one hundred primary interview transcripts covering Indian and US consumer experiences in edtech, food & beverage, mothercare, healthcare, and NFTs.
How can I do discovery research with Poocho?
Absolutely. Use the keyword search bar to find relevant transcripts and insight “nuggets,” from mentorship to Zomato and beyond. Further narrow your search using our advance filtering options or explore wide by reading related transcripts.
How does Poocho find consumers to talk to?
In addition to the hundreds of consumers we’ve interacted with, we use a combination of referrals and social media outreach to grow our database. It is important that we ensure high quality of our panel so we only onboard those consumers who complete a detailed registration process and qualify through specific study screeners.
Can I commission custom research?
Yes! You can use our audiences and/or our researchers to design custom studies (Poocho Connect) and run analyses (Poocho 360) on the findings.
Why do you publish Client-sponsored transcripts to your platform?
We want to create a shared knowledge base around consumer topics trending in the ecosystem. To do this, we offer clients the opportunity to anonymously share their commissioned research on the platform so their peers can also discover answers to questions they didn’t know to ask. In appreciation of this, we offer clients heavily discounted pricing to collect and synthesize this data.
When is my custom research published to the Poocho platform?
Poocho publishes custom research transcripts after a 1-month embargo, meaning you can act on insights for 30 days before sharing your research. Clients may choose to further delay the publication of their transcripts depending on business need. While most do not need this option, we find it gives added comfort to some.
How does Poocho reduce my research costs?
Rather than pay thousands for a single research report that may or may not contain the information you seek, we charge a much more reduced fee for finding insights on topics exactly suited to your needs. When you like something you’ve read and want to dig deeper with custom solutions, our unique payment model lets you pay by transcript so you can simply pause the research when you’ve found what you’re looking for.
How do you manage data security and privacy?
We only share anonymized, encrypted, pseudonymized participant data with you unless a participant consents otherwise. All personally identifying information about our clients and participants is kept in private folders that are only accessible to the Poocho research team for data analysis and client servicing purposes. We inform participants of their rights before they join a study and obtain their digital consents before proceeding.
What is your cancellation policy?
You can cancel your plan anytime before the end of your billing cycle in order to avoid future charges.