You know what your customers are doing. You don't have the time to find out why.
Poocho helps brand teams understand what real customers think, feel, and do. From finding the right target groups and cohorts to turning consumer conversations into traceable insights your whole team can use. 
We’ve turbocharged research for some of the best teams in the country
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
We’ve turbocharged consumer research for some of the best teams in the country.
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Customer intelligence that keeps up with your business.
A single ecosystem to find your customers, understand their brand experience, and use research-grade AI to generate marketing and product insights. 
Verified panel
Reach a vetted, opt-in panel of customers across India. Filter by demographics and other 20+ attributes to find the people you need for your research, campaign, or brand question.
Consumer connects
Run consumer conversations with the people who matter to your business, with screening, scheduling, video, screen sharing and more built in.
Surveys
Run surveys with your recruited audience using multiple-choice questions, rating scales, rankings, open text, and more.
Automated ops
Scheduling, reminders, payouts, handled. The chasing isn't your job anymore.
AI transcription
Generate instant, searchable, timestamped transcripts. Translation for 23 Indian languages supported.
Pattern detection
Use AI to cluster data into emerging, broad and outlier signals. You choose the framework; Studio structures the findings without suppressing anything.
Query customer data
Ask questions across your conversations and get answers grounded in what customers actually said. In a matter of seconds.
Reports that travel
Use the speed of AI to turn research into clear reports for your team. Supports live links, PDF or PPT export.
Recruit in minutes
On demand panel of 45,000+ vetted Indian consumers ready to engage
Run live sessions
Video calling, chat, file uploads, interactive features
Intelligent transcripts
Instant, searchable, and multilingual
Automate everything
Scheduling, reminders, and payouts—handled
AI-in-the-loop synthesis
Powerful templates that slice and dice your transcripts for different insights
Seamless organization
All your research data structured and organized in one secure place
Effortless collaboration
Centralized research hub, accessible across teams
Chat with your transcript
Use prompts to get answers to custom questions
One platform. Built around Voice of Customer data.
Poocho connects every step of the customer research workflow so nothing gets lost between the customer and the brand decision. Well, except the office pens. Even we can’t help with that. 
Recruit
01
Find your customers
Filter from a verified pan-India panel of ~50,000 opt-in customers. The platform handles invites, reminders, bookings, and incentive payouts.
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Collect
02
Run consumer connects or surveys
Talk to customers through live conversations or surveys. Go deep when you need to understand the why, or go broad when you need the numbers.
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Analyse
03
Find customer signals
An AI-native workspace for analysing customer conversations. Transcribe, analyse, chat across your archive and surface findings tied back to the source conversation.
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ai-assisted analysis
Share
04
Bring your team
Whether it's five stakeholders or fifty, everyone can access the same findings at the click of a button.
Talk to us
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team page
Poocho shapes a better experience for researchers.
Our use cases span industries such as fintech, e-commerce, healthcare, lifestyle, and more, all centered around real conversations with real people.
Concept Testing
Quickly validate ideas with real users to minimize risk and ensure market fit.
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Competitive Analysis
Uncover competitor strengths and gaps through targeted research.
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Journey Mapping
Map customer touch points to enhance experiences and address pain points.
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User Testing
Find the right product users, uncover insights and refine decisions.
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See what teams are saying
Don’t just take our word for it. Hear from teams about how Poocho helps them get closer to customers and make research faster and easier.
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Setting up research projects took a lot of time - coordinating with ops, shortlisting profiles, back-checks to avoid trained respondents. Poocho solved an obvious yet painful problem for us. It has been 10 months using Poocho - which has helped us significantly decrease our study TAT from weeks to days with features like multi-media screeners, check last interview dates on the platform and many others. The team has also been quite supportive to listen and address our challenges without delays.
Manan Pahwa
User Researcher, Tata Digital
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Poocho helped a lot in transforming my research flow, saving me hours on connecting with the respondents...The user-experience is great and beginner friendly. The best thing about it is to have screener questions to help us choose the right respondents for the research. Overall, Poocho has made qualitative research easier & quicker, simplifying the research process while improving the quality of insights.
Simran Kaur
Research Executive, CaratLane
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Poocho is an incredibly innovative platform that makes user recruitment fast and effortless. The video-enabled calls are exceptionally seamless, ensuring a smooth experience throughout. We're excited about the future and can't wait to see the new features that will enhance the platform even further. Highly recommend it!
Rucha Deshmukh
Sr. Associate, Brand Marketing, Meesho
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The use of filters helped in identifying cities where there is a presence or not thereby facilitating decision making. The participants were genuine as profile data was self-fed and they had chosen to participate in the interaction based on their interest. Hence the quality of responses was good. Transcripts in English and Hindi were available instantly.
Chithra Parthasarathi
Senior Project Lead - Research, Ormax
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Poocho is (a) brilliant idea, it has been an amazing, thoughtfully created solution to address this. It was super easy and intuitive to use the platform and connect with great respondents not to mention economical and time efficient. We've already conducted two projects and would love to conduct more with the folks at Poocho.
Rohini Pandey
Director - Strategy, Thought Over Design
Check out our blogs
Explore in-depth articles, expert perspectives, and practical tips that track industry trends and keep you updated on what’s shaping the world of consumer research.
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