Foundational Research

Understand what users need before they ask for it

Foundational research helps you discover what truly matters to your users before you build, launch, or iterate. It lets you identify gaps, explore behaviors, and uncover opportunities so you solve the right problems with clarity and confidence.

Use Poocho to collect thick data about your participants’ lived experiences

Go beyond assumptions with open-ended conversations

Unveil your users’ true thoughts, behaviors, and emotions by creating a space for deep, engaging and empathetic conversations where they can freely express themselves.

Dig into challenges and unmet needs

Conduct in-depth interviews to explore pain points, workarounds, and frustrations with existing products or services. Hear directly from users about what’s missing.

Stay ahead of shifting needs

Track emerging behaviours, market shifts, and pain points in real time to uncover hidden opportunities and shape solutions before others do.

How Poocho can help

Poocho helps you get a clear picture of what people need, how they currently solve problems, and where your product can make the biggest impact.

Find the right people


Connect with the right users through our advanced panel filters and extended profiles.

Screen sharing

Have participants share their surroundings, routines, or product for real-time exploration.

See before you select

Our screeners support image uploads. Get visual proof of product use or setups before selection.

Audio uploads in screeners


Gauge how a potential user might hold a semi-structured conversation by asking them to share a teaser of their thoughts before you talk to them.

Built-in research templates for structured findings

Use templates like "Product Journeys" to organize insights efficiently and turn raw feedback into actionable strategy.

Smarter foundational research starts here. Try it with Poocho.

Schedule a demo