This is at the core of our DNA. Be it clients or participants, we believe that building genuine relationships is the most meaningful way of doing business.
Always think context.
Context is the secret sauce, the “X” factor, in understanding how people make sense of their world, and it’s what we are obsessed with understanding.
Protect the participant.
We will always protect our participants above and beyond the call of duty. It’s the least we can do for the access they give us to their worlds.
Trust the information.
We’re on a quest to prove to everyone that collecting qualitative data is a scientific process because it is.
We are constantly re-thinking traditional approaches to qualitative research in order to make insights more relevant for our clients.