The beginning
The idea for (the equivalent of) Poocho came into being towards the end of 2016. It took us another three years to officially set up shop in 2019 with an audacious mission to make people-research accessible to all.  “Pray, how?” You might ask. By integrating responsible technology into our processes and methods so we can focus on transforming people-insights into solutions that are straightforward, clear and useful for all. #feetontheground #headintheclouds

Our values

Build relationships.

This is at the core of our DNA. Be it clients or participants, we believe that building genuine relationships is the most meaningful way of doing business.

Always think context.

Context is the secret sauce, the “X” factor, in understanding how people make sense of their world, and it’s what we are obsessed with understanding.

Protect the participant.

We will always protect our participants above and beyond the call of duty. It’s the least we can do for the access they give us to their worlds.

Trust the information.

We’re on a quest to prove to everyone that collecting qualitative data is a scientific process because it is.

Keep innovating.

We are constantly re-thinking traditional approaches to qualitative research in order to make insights more relevant for our clients.

Meet the crew

We are rigorous researchers, smart strategists and wicked designers.

Dr. Taapsi Ramchandani
Co-founder/CEO
Taapsi is an applied social scientist with a doctorate in cultural anthropology. At Poocho, Taapsi’s working on transforming labor-intensive ethnographic methods into automated tools that help organize, explore, and analyze rich media experiences at scale. Her ultimate mission: bringing businesses closer to the lived experiences of their audiences. Taapsi is a globetrotter with work experience across India, Uganda, Trinidad and the United States. She was previously a features reporter with CNBC-TV18, and the Country Head for a fair trade start-up called Mela Artisans. She is an ex-board member with the American Anthropological Association

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Aakarsh Ramchandani
Co-founder/Board Member
Aakarsh specializes in building scalable teams and systems, with a focus on applied NLP. He's the Yin to Taapsi's Yang, helping Poocho define their machine learning and product strategy. Aakarsh currently oversees Corporate Strategy at RavenPack, a language AI company. Prior to that, he co-founded the data science team at Third Point, a $15 billion Event-Driven Hedge Fund. Aakarsh came into the world of data via Factset, where he artichected and launched a web-based analytics platform servicing over 100,000 enterprise clients. He is currently serving as an Advisory Board member at CausaLens, Knoema and Copra Inc.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Aleema Seadath
Advisor, Product & Payments
Aleema has 17 years of experience in product, particularly Payments and Money Remittances. Her work spans development, management and strategy assignments in large multinationals including Mastercard and SingTel.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Andrew Tamanko
Back-end Engineer
Andrew is a cloud security and automation engineer. He's skilled at Python, Bash, Java, Selenium, MYSQL, Cassandra, Netezza, AWS, Azure, and Google Cloud (GCP). When not coding, he spends quality time with his son.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Richa Thakur
Communications Lead
Richa is a brand marketer with over a decade of expertise in brand strategy, digital communication and public relations. She's worked with clients like Conde Nast, Rolex, Oberoi Hotels and even the Rotary Club of Bombay.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Maksym Beredukh
Project Manager
Maksym is a passionate project manager with extensive experience in agile methodologies. As Poocho's resident Scrum Master, he helps get stuff done: he cooks his releases just as good as he cooks his borsht.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Saumya Sharma
Researcher
Saumya is a research professional with 13 years of experience in visual ethnography, qualitative methods and also software management. She was most stoked about starting her teaching career in February 2017.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Anand Bongir
Product Designer
Anand is a product and web designer with 6+ years experience in designing interfaces and consulting with early-stage companies including Cred and 18th Parallel. His first love was Wordpress but he's become a Webflow guy.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Shruthi Venkataraman
Creative Lead
Shruthi is an illustrator and graphic designer who worked as the Senior Art Director at Ogilvy and Grey before charting her own course. Her clients include Google, Amazon, Vodafone and Mattel. Btw, she adores cats.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Denis Zaichenko
Front-end Engineer
Denis is a software engineer who's equally comfortable with Typescript as he is with React. His top-secret skill lies in his attention to detail with designs and his disdain for poor API support.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Daniel Baker
Technology Lead
Dan is a tech leader and passionate prototyper. He's the technical cofounder of Dojomojo and currently works as an Engineering Manager at Vettery. In his spare time, he's produces political satire videos on YouTube.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Tarushi Mohan
Researcher
Tarushi holds a Masters in Sociology from the University of Hyderabad. She has previously interned with Nielsen, HDFC and the RightWalk Foundation. In her free time she likes to play with her five indie pet dogs.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sumeet Iyer
Researcher
With a background in design management, Sumeet has spent 17 years working across research, strategy, and service and experience design. He is also constantly making space on his phone for photos of his cats.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Kajal Iyer
Journalist
Kajal Iyer worked as a broadcast journalist for 15 years between CNN and the Times Network before embarking on a career as a freelance content and reportage writer. She's now convinced she needs to study law.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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