Poocho Reports

This section features reports that capture authentic voices from across Indian cities. They surface insights into the trends, decisions, and cultural shifts that shape how people live, spend, think, and aspire.

All reports are powered by the Poocho ecosystem comprising a pan-India panel, research tech stack, and advanced AI analytics. This collection includes original studies from our team as well as collaborations with leading consulting firms.

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Finance

How Indians decide whom to trust with their money.

A qualitative reading of how Indians talk about money, safety, and the systems they hand it to.

June 15, 2026

NetBramha

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Finance

Understanding Gen Z’s financial choices in India in 2025 -- Pulse Report

Insights from qualitative interviews on saving, spending, and investing behaviours of 10 Gen Z participants from India.

January 29, 2026

Vaaruni Mahajan

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E-commerce

What is making tier-2 shoppers in India move from product discovery to cart? -- Pulse report

See how some Tier 2 shoppers in India move from discovery to cart. Understand triggers, browsing habits, cart psychology, and future expectations in online shopping.

November 13, 2025

Asmita Lama

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Finance

How Millennials in India invest, save, and budget in 2025 -- Pulse Report

Indian Millennials are reshaping personal finance in 2025. This report reveals the most trusted investment apps, top mutual funds, the rise of neobanks, and how finfluencers influence money decisions.

August 28, 2025

Vaaruni Mahajan

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.