Decoding the dreams, desires, and decisions of young India. Our in-house qualitative research reports spotlight voices from tier 2 cities, exploring how 18–45-year-olds engage with retail and e-commerce.

Whether it's how they shop, what they aspire to own, or the trade-offs they make, these reports uncover the motivations shaping the next wave of consumers and help brands stay in step with the heart of aspirational India.