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User Research

What is contextual inquiry in user research?

Surface answers won’t cut it. Contextual inquiry helps UX researchers get to the why behind user decisions: culture, money, environment, and all.

Poocho staff

June 5, 2025

Surface answers won’t cut it. Contextual inquiry helps UX researchers get to the why behind user decisions: culture, money, environment, and all.

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User Research

Why is user experience research (UXR) important?

See how user experience research (UXR) is key to meeting user needs and driving product success.

Tenzin Tselha

May 1, 2025

See how user experience research (UXR) is key to meeting user needs and driving product success.

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User Research

✨How can card sorting help with brand research?

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

Mehak B

December 24, 2024

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

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User Research

✨The future of UX Research in India: 5 trends to watch for in 2025

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

Tarushi Mohan

December 12, 2024

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

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User Research

✨What are some common mistakes in user research and how to avoid them?

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

Tarushi Mohan

November 28, 2024

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

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In-Depth Interviews

✨Why is participant diversity in research important?

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

Nimisha Raizada

November 14, 2024

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

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