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Qualitative Research

Mastering Qualitative Research: Methods, best practices & real-world applications

Learn how to design, run, and analyze qualitative research. Includes methods, tools, AI tips, and real-world use cases.

Vaaruni Mahajan

August 1, 2025

Learn how to design, run, and analyze qualitative research. Includes methods, tools, AI tips, and real-world use cases.

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Qualitative Research

One-on-one interviews for Ad Testing: A guide to better creative decisions

See how one-on-one interviews uncover powerful insights for ad testing. Go beyond surveys and A/B tests with deep, qualitative feedback.

Vaaruni Mahajan

July 17, 2025

See how one-on-one interviews uncover powerful insights for ad testing. Go beyond surveys and A/B tests with deep, qualitative feedback.

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Qualitative Research

The rise of remote research (and why you need to make the switch)

Remote research in India is on the rise. Learn how top teams use modern research tools to save time, cut costs, expand reach, and deliver richer results without ever leaving the office.

Nimisha Raizada

July 3, 2025

Remote research in India is on the rise. Learn how top teams use modern research tools to save time, cut costs, expand reach, and deliver richer results without ever leaving the office.

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Qualitative Research

What are Research Intercepts?

Discover how research intercepts—both online and offline—capture real-time user feedback. Learn what they are, how they work, and why intercept surveys boost UX and market research impact.

Mehak B

June 19, 2025

Discover how research intercepts—both online and offline—capture real-time user feedback. Learn what they are, how they work, and why intercept surveys boost UX and market research impact.

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User Research

What is contextual inquiry in user research?

Surface answers won’t cut it. Contextual inquiry helps UX researchers get to the why behind user decisions: culture, money, environment, and all.

Poocho staff

June 5, 2025

Surface answers won’t cut it. Contextual inquiry helps UX researchers get to the why behind user decisions: culture, money, environment, and all.

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User Research

Why is user experience research (UXR) important?

See how user experience research (UXR) is key to meeting user needs and driving product success.

Tenzin Tselha

May 1, 2025

See how user experience research (UXR) is key to meeting user needs and driving product success.

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