Concept Testing

Test ideas with real people, in real time.

Not all great ideas work in the real world. Testing your ideas through qualitative research allows you to refine, iterate, and optimize based on real consumer reactions, so you can launch with confidence.

Use Poocho to validate your concepts before you invest.

Make sure your idea excites, not just exists

Early feedback helps confirm whether your concept sparks interest and meets real user needs before you invest time and resources.

Check if low-fidelity ideas hold up

Test rough drafts, wireframes, or early designs to see if your vision resonates with the right audience and delivers on expectations.

Catch blind spots before they become roadblocks

Uncover gaps, misunderstandings, or missing elements while there’s still room to refine so you’re not fixing costly mistakes later.

How Poocho can help

Poocho makes concept testing seamless, fast, and deeply insightful. Whether you're testing new product ideas, brand messaging, or marketing concepts, we connect you with the right people and the right tools to get the insights you need.

Screen sharing

Have participants walk you through their thought process in real-time. to see how they interact with your concepts and prototypes.

Link embedding

Drop in a YouTube, Figma, or Drive link, and it opens in a separate mini window right in the session. No back and forth, no technical issues.

The right people, every time

Need niche audiences? Test viability with people from any part of India, whether you're refining a new ad campaign or validating product-market fit.

Audio uploads in screeners

Get participants to submit audio responses in the screener stage. Ideal for assessing fluency or capturing emotions for branding.

“Empathy map” template

Organize feedback instantly with built-in empathy map templates.

Smarter concept testing starts here. Try it with Poocho.

Schedule a demo