All Blogs

Popular Topics

✨How is AI revolutionizing consumer data analytics for designers?

Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.

Tarushi Mohan

October 10, 2024

Qualitative Research

How Unmoderated Studies Help in Understanding Brand Perception?

Unmoderated studies provide a scalable way to analyze brand perception by capturing genuine consumer insights without external influence. Learn how they shape brand strategies.

Tarushi Mohan

September 26, 2024

User Research

Understanding User Journeys: A Blueprint

A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.

Tarushi Mohan

August 29, 2024

Qualitative Research

Observation vs Insight: How are they different?

Learn the critical difference between observations and insights in UX research. How insights uncover deeper motivations, pain points, and unmet user needs to drive better design decisions.

Yeshaswini Parime

August 15, 2024

Qualitative Research

How do you write effective insight statements for qualitative research?

Check out 5 key steps to writing impactful insight statements that turn qualitative research findings into clear, actionable takeaways for your team.

Yeshaswini Parime

August 1, 2024

Qualitative Research

What is Evaluative Research in the Product Development world?

Evaluative research helps optimize product development by assessing usability, market needs, and strategic decisions. Learn how it enhances UX and project success.

Nandini Chhabra

July 18, 2024

User Research

✨5 UXR agencies in India to check out

UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.

Avisikta Sinha

July 4, 2024

Qualitative Research

What’s the difference between basic and applied research?

Key differences between basic and applied research. Understand their characteristics, methodologies, and how they contribute to scientific and practical advancements

Avisikta Sinha

June 20, 2024

In-Depth Interviews

✨What do Figma, Miro & Notion have in common? We asked 4 power users.

Taking a look at how collaboration takes center-stage in modern workflows

Nimisha Raizada

June 6, 2024

Qualitative Research

How might Miro help you decode your brand’s value proposition?

In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.

Tarushi Mohan

May 23, 2024

User Research

✨Thinking about a career in UX Research?

Landing a UX research internship or job involves a strategic approach and a blend of skills that go beyond mere qualifications.

Yeshaswini Parime

May 9, 2024

Qualitative Research

What are the steps to design a qualitative research study?

Learn how to design a research study step by step: from setting objectives to budgeting. Use the right tools to plan, organize, and execute qualitative research smoothly.

Tarushi Mohan

April 25, 2024