Poocho

Qualitative Research

Mastering Qualitative Research: Methods, best practices & real-world applications

Learn how to design, run, and analyze qualitative research. Includes methods, tools, AI tips, and real-world use cases.

Vaaruni Mahajan

August 1, 2025

Qualitative Research

One-on-one interviews for Ad Testing: A guide to better creative decisions

See how one-on-one interviews uncover powerful insights for ad testing. Go beyond surveys and A/B tests with deep, qualitative feedback.

Vaaruni Mahajan

July 17, 2025

Qualitative Research

The rise of remote research (and why you need to make the switch)

Remote research in India is on the rise. Learn how top teams use modern research tools to save time, cut costs, expand reach, and deliver richer results without ever leaving the office.

Nimisha Raizada

July 3, 2025

Qualitative Research

What are Research Intercepts?

Discover how research intercepts—both online and offline—capture real-time user feedback. Learn what they are, how they work, and why intercept surveys boost UX and market research impact.

Mehak B

June 19, 2025

Qualitative Research

How Unmoderated Studies Help in Understanding Brand Perception?

Unmoderated studies provide a scalable way to analyze brand perception by capturing genuine consumer insights without external influence. Learn how they shape brand strategies.

Tarushi Mohan

September 26, 2024

Qualitative Research

Observation vs Insight: How are they different?

Learn the critical difference between observations and insights in UX research. How insights uncover deeper motivations, pain points, and unmet user needs to drive better design decisions.

Yeshaswini Parime

August 15, 2024

Qualitative Research

How do you write effective insight statements for qualitative research?

Check out 5 key steps to writing impactful insight statements that turn qualitative research findings into clear, actionable takeaways for your team.

Yeshaswini Parime

August 1, 2024

Qualitative Research

What is Evaluative Research in the Product Development world?

Evaluative research helps optimize product development by assessing usability, market needs, and strategic decisions. Learn how it enhances UX and project success.

Nandini Chhabra

July 18, 2024

Qualitative Research

What’s the difference between basic and applied research?

Key differences between basic and applied research. Understand their characteristics, methodologies, and how they contribute to scientific and practical advancements

Avisikta Sinha

June 20, 2024

Qualitative Research

How might Miro help you decode your brand’s value proposition?

In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.

Tarushi Mohan

May 23, 2024

Qualitative Research

What are the steps to design a qualitative research study?

Learn how to design a research study step by step: from setting objectives to budgeting. Use the right tools to plan, organize, and execute qualitative research smoothly.

Tarushi Mohan

April 25, 2024

Qualitative Research

What are the pros and cons of focus group discussions?

Assessing the Advantages and Disadvantages of the FGD Methodology.

Spriha Dhand

April 11, 2024