Insights & Analysis

🎤Why does this Founder’s entire life live on Google Calendar?

Chirag Pugalia, Founder of Matar Media, opens up about how he uses Google Calendar to organise his entire life.

Welcome back to another episode of Down & Dirty with Dr. T. Today, we're diving into the exciting world of content creation and entrepreneurship with none other than Chirag Pugalia, the life and brains behind Matar Media.

Chirag dropped out of college to build Matar. Since then, he and his team have dedicated thousands of hours to creating content for renowned brands such as Masters Union, RazorpayX, Ola Electric, and Maersk, as well as notable figures like Ashneer Grover, Nikhil and Nithin Kamath, Raj Shamani, Arjun Vaidya, and more.

Being a founder ain't all sunshine and rainbows. Chirag spills the beans on the real deal: playing multiple roles, being responsible for everything, and feeling like you're doing ten jobs at once.

The tool that helps him organize when his attention is pulled in a dozen different directions is Google Calendar.

Highlights from the episode:

Life of the Founder: Ever wondered what a day in the life of a founder looks like? For Chirag, it's a mix of early mornings, organized chaos, and a whole lot of hustle. His day kicks off anywhere between 6-8 am, and from there, it's all about staying on track. He reveals how, with Google Calendar as his trusty sidekick, he juggles sales calls, puts out fires for his teams, and brainstorms ideas.
Google Calendar features and insights: Through a screen share, Chirag takes us through all things Google Calendar and how he has incorporated it into every aspect of his life. He talks about all the features he uses, including calendar insights which allow him to know how much time he has spent with people. He uses the data to ensure enough facetime with coworkers and identify relationships needing more attention.
Customized booking links: Chirag showcases how he uses custom booking links for different purposes to connect with people. These links optimize his scheduling process by providing dedicated time slots for various interactions, from brief calls to in-depth discussions. This streamlined approach eliminates the need for back-and-forth coordination, ensuring efficient use of everyone's time. What’s fun to note is that he even uses these links to schedule meetups with his friends!