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Arvind Chandrasekhar, Head of Research at Glance, breaks down how insights actually get funded, pitched, and adopted inside a company, using real case studies from his own projects.
In this episode, Arvind Chandrashekar, Director of UX Research at Glance, walks through how insights actually move, or stall, inside organizations. He talks through 96 interviews conducted in three weeks, product decisions that went wrong because of missed cultural context, and how he makes the case for research budgets using the same logic as a hotel doorman.
The Aha moments:
This episode covers how to stop treating stakeholders as adversaries and start understanding what's actually driving their asks. Arvind also gets into why the question a stakeholder voices out loud is rarely the one they actually need answered, and how that gap shapes the way he pitches research without giving up on rigor. He's candid too about how recommendations actually get adopted: not through a single convincing pitch, but through slow, repeated pressure until it sticks.
About the guest: Arvind Chandrashekar is the Director of UX Research at Glance, where he runs the Foresight and Behavioral Insights unit out of Bangalore, studying US consumers through long-distance ethnography. His work sits at the intersection of consumer behavior, brand intelligence, and agentic AI, including how people shop with AI assistance, tracking share of voice in agentic commerce, and building decision frameworks for what content gets aired, re-cut, or killed. Before Glance, he spent 13 years in UX research, including work on Google Pay focused on Tier 2 markets in India. He holds a master's degree in political science and economics, and has also published fiction under the pen name Athul DeMarco.
