[Webinar] Category Research made dead easy

Before you build a campaign, launch a product, or enter a new space, you need to understand the category you’re operating in. But category research often feels overwhelming — too broad, too theoretical, or too slow for fast-moving teams.

This 34-minute session breaks it down into a clear, repeatable process. You’ll learn how to run your category research studies and how teams turn raw conversations into insights they can trust.

Using real examples and a step-by-step approach, this webinar walks you through how to run category research end-to-end.