Insights & Analysis

🎤Why does WhatsApp Wati trump all other CRM software for this Product Marketing Manager at Galleri5?

Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.

This episode of Down & Dirty with Dr. T. features Juhi Arya, the Product Marketing Manager at Galleri5, an AI-powered influencer marketing solution.

Juhi, a growth marketing expert, has 8 years of work experience in her field and is a BITS Pilani graduate. In this episode, she shares her daily routine, the tools she uses for work, and her experiences with WhatsApp Wati and why it is the top CRM software in her eyes.

Highlights from the episode:

Importance of planning and coordination: One key takeaway from the conversation was Juhi's emphasis on planning and team coordination. She spends about 30-45 minutes every morning planning out her tasks and coordinating with her team to ensure smooth workflow. This planning phase is crucial for avoiding last-minute hiccups. She also highlighted the importance of transparency within the team, which helps in timely delivery and boosts overall confidence.
All about WhatsApp Wati: WhatsApp Wati has proven to be an invaluable tool for Juhi's growth marketing tasks. Through a screenshare, she takes us through features like broadcast message templates, chatbot efficiency, and analytics such as response rates and engagement metrics. According to Juhi, this tool has streamlined many aspects of customer engagement by offering automated responses based on predefined workflows. While it excels in handling small to medium-sized queries effectively, it might struggle with high-volume inquiries.
Challenges in Growth Marketing: Despite all the tools at her disposal, Juhi acknowledged several challenges she faces regularly. These include ad-hoc tasks that disrupt planned schedules and communication gaps that lead to inefficiencies. She emphasized the need for transparent communication to mitigate these issues effectively. Her experience underscores how vital it is to have both reliable tools and clear processes in place to navigate these challenges successfully.