Insights & Analysis

🎤How does Perplexity.ai help this Personal Branding Strategist write data-driven content?

Priyanka Rakshit, a Personal Branding Strategist and Consultant, elaborates why she prefers Perplexity over ChatGPT for creating content.

Poocho is thrilled to bring you another episode of our podcast series, Down & Dirty, and this time, Taapsi is getting Down & Dirty with Priyanka Rakshit, a freelance Personal Branding Strategist and Consultant.

Priyanka specializes in writing copies for Coaches and CXOs in the education, life coaching, and healthcare sectors. She also works part-time as a LinkedIn Ghostwriter and Operations Manager at The Organic Buzz.

Priyanka produces about 10 content pieces per day and the tool that enables her to do so easily is Perplexity.ai.

Some highlights from the episode:

Perplexity.ai for research: “Data creates authority.” Priyanka swears by Perplexity.ai for content research and uses it almost exclusively. The tool's unique feature lies in summarizing the latest Google results on a given topic, ensuring that her content is always backed by current and reliable data.
Perplexity v/s ChatGPT: While Perplexity's interface mirrors that of ChatGPT, Priyanka favors Perplexity for her research endeavors. Sharing her content creation process with us, she sheds light on the distinctive advantages each tool brings to the table. However, it's not just about strengths—she candidly discusses where Perplexity falls short and ChatGPT comes in to save the day.
The Do’s and Dont’s of personal branding: “People like to talk to people. Not to [a] brand.” As a LinkedIn ghostwriter and personal branding strategist that has worked with over 45 clients, Priyanka emphasizes on the importance of building a personal brand in this day and age. Drawing from her professional insights, she shares practical and valuable tips for those looking to build trust and grow a community.

Tune in to the full episode now!