What does this brand/organisation do? 

Stripe Partners helps technology-led businesses invent better futures. Their approach combines social and data science to give companies a deep understanding of the world, their customers and their organisations.

What did they need from Poocho?

Stripe Partners had a very specific criteria in mind for their multimodal research project.

Age: 18-51

Gender: Male/Female

Location: Tier 1 and Tier 2 cities in Maharashtra, West Bengal, Tamil Nadu, and New Delhi

Languages Spoken: Hindi, Marathi, Tamil, Bengali, and English

They needed participants who matched this profile and faced a tight deadline. Their research plan included initial briefing calls, followed by a few days of extensive research activities through WhatsApp diaries, and culminating in long-form 90-minute sessions with the same participants.

Unique Attributes/Key features used of the Poocho platform ‍

• Flexible session durations: Poocho’s platform supported short 30-minute sessions, providing flexibility and efficiency.
• Comprehensive study details: By providing extensive details upfront through the study details feature, Stripe Partners saw high engagement and a significant number of applications.
• Advanced filtering: Key data points like age, location, and gender were captured, allowing Stripe Partners to easily filter between participants who had been briefed and those selected for the longer sessions.
• Multiphase engagement: Stripe Partners leveraged the platform’s flexibility to conduct 30-minute interviews, remove participants from the platform, and later bring them back for the 90-minute sessions—maintaining continuity and focus throughout the research.
• Streamlined process: The ability to launch the study without requiring a screener for the 90-minute sessions minimized hassle for participants, making the process smoother.
• Dedicated support: Human support was available at every step, ensuring Stripe Partners had guidance and assistance whenever needed.

They were able to complete 53 sessions in the span of 4 weeks. 

Testimonial

"Poocho is a revelation. Rapid recruitment of and responsive participants delivered with a slick platform that takes away much of the familiar pain. And a helpful and courteous team to assist where needed. Highly recommend."

Simon Roberts
‍Co-founder and Partner, Stripe Partners

Recruitment and management before Poocho

Before Poocho, Stripe Partners relied on on-the-ground recruiters to find the right consumers and set up interviews.

Recruitment and management after Poocho

Stripe Partners were able to meet their target of 53 sessions over four weeks thanks to the platform’s self-serve model and the wide-ranging participant pool. The streamlined process and robust support provided them with the agility needed to complete their study.

What made them pick Poocho?

Stripe Partners selected Poocho for its ability to simplify and accelerate the recruitment process, providing access to responsive participants with minimal effort. During their evaluation, the team took note of the platform’s intuitive design, which reduces the typical complexity of participant management. The availability of dedicated support and a seamless workflow made Poocho an attractive choice for Stripe Partners as a research partner capable of keeping projects moving efficiently from day one.