What does Bain & Company do? 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 65 cities in 40 countries, they work alongside their clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. They complement their tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes.

What did they need from Poocho?

Bain & Company required a fast and cost-effective way to test concepts and ads for an e-commerce service.

‍

Unique attributes/key features used of the Poocho platform

Poocho’s powerful features provided Bain & Company with the tools to effectively gather insights on food delivery apps by offering:

• Precise Participant filtering: The platform’s participant filtering capabilities allowed the team to target regular users of a desired service, ensuring that only relevant participants who frequently use the service were selected.
  ‍
• Efficient 20-30 minute sessions: To gather insights quickly, the study was conducted through short 20-30 minute interviews. Poocho enabled seamless, focused sessions that ensured participants stayed engaged and provided actionable feedback in a brief timeframe.
  ‍
• Clear Participant Expectations: The study’s expectations and reward structure were clearly communicated upfront through the platform’s study details feature. This clarity resulted in higher application rates and more committed participants who knew exactly what to expect.
  ‍
• Seamless mobile experience: With a large portion of participants joining via mobile devices, Poocho ensured a smooth, mobile-optimized experience that allowed for easy access and participation without technical barriers, ensuring consistency and reliability throughout the study
  ‍
• Discovering pain points in app usage: The platform’s interactive nature helped uncover specific pain points and friction areas in the participants’ app usage. This allowed the team to gain deeper insights into user frustrations, bottlenecks in the user journey, and unmet needs - key information to improve the user experience and design of the online service app.
  ‍

Recruitment and management before Poocho

Before using Poocho, the company typically relied on external recruitment agencies to manage participant selection and scheduling. This method was often time-consuming and costly, with less flexibility in terms of session management and recruitment criteria.

Recruitment and management after Poocho

By switching to Poocho, the company gained direct access to a wide participant pool through the Poocho Network. The ability to filter participants by specific criteria, streamline the recruitment process, and manage sessions efficiently allowed for quicker, more cost-effective research.

What made them pick Poocho?

Bain selected Poocho for its promise of rapid recruitment and ease of managing participants within tight timelines. The platform’s simple interface and clear workflows for setting up studies, sending invites, and organizing sessions stood out during the evaluation process. The availability of real-time support and the ability to coordinate research without heavy operational lift made Poocho a strong fit for Bain’s fast-moving team.

Do you do a lot of concept testing at your org? You can test with your exact target audience on Poocho.