What does Perfetti Van Melle do? 

Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.

Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.

Their global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe.
‍

What did they need from Poocho?

Perfetti required a fast and cost-effective way to test their products and related marketing concepts. 

‍

Unique attributes/key features used of the Poocho platform

‍
Poocho’s platform made it easy for multiple researchers at Perfetti Van Melle to conduct product research in parallel, while staying organized and efficient:

• Quick study launches: Researchers could set up and launch multiple studies within minutes, without needing back-and-forth coordination with recruitment vendors.
  ‍
• Flexible participant targeting: Each study had different target groups depending on the product line they oversaw, and Poocho’s filtering tools allowed researchers to fine-tune by age, location, and purchase behavior.
  ‍
• Efficient short interviews: Many of the sessions were 20–30 minutes long, allowing researchers to gather quick feedback and validate concepts rapidly without overburdening participants.
  ‍
• Fast turnaround across products: Because everything from recruitment to scheduling and session management was handled on-platform, the team was able to complete multiple rounds of research in a compressed time frame.
  ‍
• Conduct ad concept testing: With screen sharing and picture in picture, Poocho facilitated dynamic, interactive sessions that provided meaningful and constructive feedback on ad content.
  ‍

Recruitment and management before Poocho

Before using Poocho, recruiting participants for each product study meant working with multiple external vendors. This approach was often time-consuming and fragmented, with long wait times, limited visibility, and little consistency across studies.
‍

Recruitment and management after Poocho

With Poocho, Perfetti Van Melle’s researchers gained direct access to a participant pool through the Poocho Network. Each researcher could launch their own study, apply filters, and manage sessions independently - reducing overhead, speeding up timelines, and enabling more control over participant quality.
‍

What made them pick Poocho?

The ability to streamline operations across multiple teams was a key reason the brand chose Poocho over traditional research methods. The platform’s intuitive setup and built-in access to high-quality participants stood out during the decision-making process. Fast support and the promise of a single, integrated workflow gave the team confidence that they could move quickly without relying on external vendors. The brand saw Poocho as a partner that could reduce operational friction and make it easier to focus on research from day one.

‍

Do you do a lot of concept testing at your org? You can test with your exact target audience on Poocho.
‍