What does CaratLane do? 

CaratLane, India’s first omni-channel jewellery brand, has been redefining how people experience jewellery since its founding in 2008, by Mithun Sacheti and Srinivasa Gopalan. 

What did they need from Poocho?

CaratLane was conducting a research study to gather insights on their brand and competitors.

They needed a quick, reliable way to identify and interview participants who matched their desired profile and that’s where the Poocho Network came in.

Unique Attributes/Key features used of the Poocho platform

Poocho’s powerful features enabled CaratLane to:

• Competitive Insights: CaratLane was able to gather feedback on both their own brand and competitors to better understand audience perceptions and market trends.
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• Actionable Market Trends: By interviewing participants in two culturally diverse cities, CaratLane was able to spot regional trends and preferences in jewellery-buying behaviour - insights that supported both product and marketing decisions.
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• Precise Participant Matching: The screener feature helped filter out unqualified participants, ensuring only relevant voices were heard.
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• Dispute Option: They could exit a session within the first few minutes and avoid charges if a participant didn’t match their criteria - saving both time and budget.
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• Fast Execution: From setup to final sessions, the research was completed in just a few days, allowing for timely decision-making.

Recruitment and management before Poocho

Before using Poocho, CaratLane relied on traditional recruitment methods. Finding participants in specific cities who matched their criteria often meant working with multiple vendors, leading to longer timelines and higher costs.

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Recruitment and management after Poocho 

With Poocho, CaratLane could centralise and streamline their entire process. The in-built screener helped them pre-filter applicants, and the ability to quickly launch studies and manage scheduling meant faster turnaround. Sessions were completed within days, and the option to dispute mismatches added an extra layer of quality control.

What made them pick Poocho?

CaratLane chose Poocho for its end-to-end efficiency. The platform’s participant network gave them quick access to the right audience, while features like screeners, session dispute, and human support made the process smooth and reliable. They appreciated how easy it was to test both their own brand and their competitors through a single, unified system.

Looking to find gaps in the competitive landscape? You can test with your exact target audience on Poocho.

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