What does Meesho do?

Meesho is India's fastest-growing internet commerce company with a vision to empower 100 million small businesses and entrepreneurs to thrive online. The platform aims to democratize eCommerce by connecting sellers, consumers, and entrepreneurs through a single ecosystem. Starting as a reseller-focused platform, Meesho has now evolved into a powerful online marketplace, enabling millions of sellers to succeed.

What did they need from Poocho?

Meesho required a fast and cost-effective way to test concepts and ads. Their recruitment criteria included the following:

Age: 18 - 50
Gender: Females only
Location: Tier 1 cities in India

This is where the Poocho Network came in.

Unique attributes/key features used of the Poocho platform

Poocho’s powerful features equipped Meesho to quickly and effectively gather insights for their research by empowering them to:

• Achieve a fast turnaround: Set up and launch studies within minutes, significantly reducing the overall research timeline.
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• Access a geographically diverse participant pool:
Leverage the diverse Poocho Network to reach a broad range of participants.
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• Streamline the research process: From sending invites to receiving participant applications and conducting sessions, Poocho made it possible to complete the entire process within just a few days.
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• Drive higher engagement: Aligning participant incentives with time commitment led to a surge in applications.
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• Conduct ad concept testing: With screen sharing and picture in picture, Poocho facilitated dynamic, interactive sessions that provided meaningful and constructive feedback on ad content.
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Testimonial

"Poocho is an incredibly innovative platform that makes user recruitment fast and effortless. The video-enabled calls are exceptionally seamless, ensuring a smooth experience throughout. What truly sets Poocho apart is the dedicated support team, always available to resolve queries in real time, allowing us to maximize the platform's potential in no time. We're excited about the future and can't wait to see the new features that will enhance the platform even further. Highly recommend it!"

‍Rucha Deshmukh
‍Sr. Associate, Brand Marketing, Meesho

Recruitment and management before Poocho

Before using Poocho, Meesho relied on external recruitment agencies for participant management. This approach was not only costly but also inefficient in terms of time, often leading to delays and lower-quality data due to limited participant engagement.

Recruitment and management after Poocho

After using Poocho, Meesho was able to access a more responsive participant pool through Poocho’s Network. Within 5 days of launching their study, they completed 7 sessions, highlighting the platform’s effectiveness. The diverse participant criteria attracted a large number of applications, allowing for a richer variety of insights.

Meesho was able to gather data from a wide range of participants, enhancing the reliability and diversity of the insights. The fast and efficient process ensured that Meesho gathered high-quality feedback in a short amount of time, enabling them to act on the insights faster.

What made them pick Poocho?

The ease of use and fast setup were key deciding factors for Meesho in choosing Poocho as their preferred research partner. Meesho is excited about the future of Poocho and looks forward to the new features that will further enhance the platform. They highly recommend it for user research needs.

Do you do a lot of concept testing at your org? You can test with your exact target audience on Poocho.