In the aisle, on a call: A new way to run Shopper Research

Shopper research has always been one of the harder studies to run. Field teams, store permissions, intercept recruitment — the logistics alone are enough to push it down the priority list.But the research ecosystem has evolved.

In this session, we walk through how you can run shopper research online, with verified participants, live moderation, and recorded sessions your stakeholders can actually review.

We'll cover how the methodology works, what to watch out for, and how to set it up. We also showcase a recorded, practical demonstration of what a shopper research study done online can look like.

If you are a marketer working in physical or phygital retail, this one's for you.