For brand MARKETERS

Test your campaigns before they’re launched.

Use Poocho for competitive market research and concept testing before your launch so you can optimize your spends when you go to market.
See how it works
"The way you guys went about the research gave me more confidence in the process and in using ethnographic research methods. You could see the details for each customer. You could see the granularity of the study. The amount of data that came out was the most important."
Avnish Anand
Co-founder & COO, CaratLane
We wanted to understand the motivations of the people in our community better. The research was done thoroughly, and the results were presented in great depth. We appreciate the effort and meticulous work done by Poocho. Swasti and Taapsi were a wonderful team to work with.
Bob van Luijt
Co-founder/CEO, Weaviate.io
"At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable."
Eric Witschen
GM and Founder, Neustreet
"We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference."
Lenold Vaz
Founder, Beandeck

Collect the voice of your customer.

Uncover your brand’s USP
Have 45, 60 or even 90-minute conversations with your ideal consumer and decode how they view your brand.
Test your ads
Do a simple 30-minute screensharing session with your ideal audience to finalize your ad collateral.
Examine competitive behaviors
Use Poocho to find consumers of competitive brands and talk to them to understand where your brand stands.

Copra Coconuts wanted to rethink its marketing strategy by listening to what buyers of coconut water wanted. They used Poocho to run their sessions.

Read the case study

KEY FEATURES

What Poocho can do for you.

On-demand access to a large consumer panel
We have a growing database of consumers opting-in to participate in market studies, meaning you may expect insights in as little as 24 hours.
Demographic filters for segmentation
Perhaps you need to talk to different consumer cohorts for different campaigns. You can build custom panels using our filters across age, gender, city, job profile etc.
Built-in video conferencing
We have an integrated video conferencing solution with built-in consents so you can safely share your work and collect feedback.
Pay-as-you-go pricing plan
Our pricing plan keeps pace with your budget. You only pay for completed sessions as and when they happen so you needn’t worry about going overboard.

Finding the right people just got a whole lot faster.

TAKE THE TOUR