Our clients

Caratlane

Caratlane, a major player in the lightweight gold jewellery category enlisted our help to unpack the cultural nuances behind women and jewellery-buying in two culturally distinct Indian cities.

Neustreet

Partnership with this seeded startup encompasses qualitative research, branding, marketing and product design to jumpstart its launch within a year of conception.

Beandeck

We built on Beandeck's market segmentation exercise to uncover deep-seated consumer motivations driving the coffee culture in India. Our findings helped revamp the communications strategy for this early-stage startup.

Oasis

Aiming to be a new player in the growing AR/VR industry, Oasis hired us to uncover the lived experiences of gamers in New York City. Our findings helped define their value proposition in a tough-to-crack market.

Copra Coconuts

As part of our long-term partnership with this Series B startup we've helped them successfully pivot from a B2C to B2B growth model for their online store.

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Ravenpack

A leading provider of text analytics, Ravenpack developed a new product experience based on jobs-to-be-done and motivations we uncovered from their existing customer base.

Posterity

In order to successfully build a product for baby boomers, Posterity hired us to deeply understand their life goals, desires and pain points around the touchy subject of estate planning. Our insights revealed innovation opportunities for product and marketing.

Our clients

Copra Coconuts

As part of our long-term partnership with this Series B startup we've helped them successfully pivot from a B2C to B2B growth model for their online store.

Neustreet

Partnership with this seeded startup encompasses qualitative research, branding, marketing and product design to jumpstart its launch within a year of conception.

Beandeck

We built on Beandeck's market segmentation exercise to uncover deep-seated consumer motivations driving the coffee culture in India. Our findings helped revamp the communications strategy for this early-stage startup.

Oasis

Aiming to be a new player in the growing AR/VR industry, Oasis hired us to uncover the lived experiences of gamers in New York City. Our findings helped define their value proposition in a tough-to-crack market.

Posterity

In order to successfully build a product for baby boomers, Posterity hired us to deeply understand their life goals, desires and pain points around the touchy subject of estate planning. Our insights revealed innovation opportunities for product and marketing.

Ravenpack

A leading provider of text analytics, Ravenpack developed a new product experience based on jobs-to-be-done and motivations we uncovered from their existing customer base.

Case studies

Neustreet

Unpacking a sneaker collector’s journey

Beandeck

Tackling the store's conversion problem

RavenPack

Designing a new product experience