CaratLane, a major player in the lightweight gold jewellery category enlisted our help to unpack the cultural nuances behind women and jewellery-buying in two culturally distinct Indian cities.
We built on Beandeck's market segmentation exercise to uncover deep-seated consumer motivations driving the coffee culture in India. Our findings helped revamp the communications strategy for this early-stage startup.
Smoke House Deli
Smoke House Deli, part of the Impresario chain of restaurants, wanted to get in the minds of its Mumbai customers in order to better service them. We used personas to decode what makes their brand tick and how Smoke House can attract more future loyalists.
As part of our long-term partnership with this Series B startup we've helped them successfully pivot from a B2C to B2B growth model for their online store.
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Aiming to be a new player in the growing AR/VR industry, Oasis hired us to uncover the lived experiences of gamers in New York City. Our findings helped define their value proposition in a tough-to-crack market.
A leading provider of text analytics, Ravenpack developed a new product experience based on jobs-to-be-done and motivations we uncovered from their existing customer base.
In order to successfully build a product for baby boomers, Posterity hired us to deeply understand their life goals, desires and pain points around the touchy subject of estate planning. Our insights revealed innovation opportunities for product and marketing.