[Webinar] Concept Testing made dead easy

How to run Concept Testing that actually guides decision-making (with India-first examples)

Great ideas deserve better than gut feel—and that’s exactly where concept testing steps in. But running a concept test isn’t just about putting ideas in front of people. The real impact comes from how you set up the study, who you ask, how you frame the variations, and how you interpret the responses.

In this webinar, we walk you through a step-by-step playbook for designing and executing concept tests that work, especially in the Indian context.

Throughout the session, we share real examples from Indian brands and product launches, highlight nuances you need to keep in mind when testing locally, and show you how to extract insights that actually move ideas from “let’s see” to “let’s build or iterate.”

Whether you’re a product manager validating new features, a brand marketer testing campaign ideas, or a startup founder assessing market fit, this webinar gives you a structured way to test concepts with confidence—not assumptions.

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