New report by NetBramha, powered by Poocho: How Indians decide whom to trust with their money →
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Research on Poocho just got wider.
Poocho’s built for qualitative depth: interviews, calls, conversations with real participants. That's not changing. What's changing is what you can now do alongside it.
You can run surveys on Poocho, using the same participant network and the same recruitment infrastructure that powers qualitative studies on the platform.
One platform, more methods. Recruit your audience, run a quant survey to size a pattern, then follow up with qualitative interviews to understand the why behind it. Or run the survey on its own, if that's all the study calls for. Either way, no new vendor, no new participant panel, no re-explaining your brand to a fresh set of respondents.
No drop in participant quality. Every survey respondent comes from the same verified Poocho Network that powers qualitative research on the platform. You don't trade depth for scale. You get both from one source.
Findings that build on each other. A survey can validate a hypothesis from an earlier interview round. An interview can explain a number that a survey surfaced. Now both live in one place, on one timeline, with one participant history behind them.
Surveys are live on Poocho now. If you're already running research with us, you'll find it in your workspace. If you haven't worked with Poocho yet and want to see how it fits into your research, you can book a call.
Have questions? Write to us at desk@poocho.co