Insights & Analysis

Gamification is the new ‘nowness’ in education.

Gamification in EdTech is a progressive approach that helps in introducing new education strategies that can be engaging and enjoyable.

Gamification in EdTech is a progressive approach that helps in introducing new education strategies that can be engaging and enjoyable.  

Subi Chaturvedi, chief corporate and public affairs officer at Zupee India validated this claim in the Times Of India,“Game-based learning is especially beneficial in improving memory in kids by 90%. Children also experience 20% increase in self-confidence and 11% improvement in conceptual learning.” Even though the term "gamification" had its emergence in 2003, its history goes back to 1967 when Logo programming first opened doors to teaching programming and mathematical concepts to children. Technological advancements have aided this learning experience in education especially during the 2020 pandemic. From a broader perspective, online education in India had seen a wide increase with online paid education users that increased from 1.57 million in 2016 to 9.5 million in 2021.

The goals and benefits of gamification are huge. Surya Pradhan, a high schoolteacher in Bangalore explains, “Knowledge is wealth and education is a stepping stone. The tried and tested methods of education and learning always benefits but gamification is different. It is always more fun to teach maths through a Ludo game than the same-old blackboard teaching. It not only piques the interest of the child but also helps them warm up to an alternative method of learning that is not always boring.” Whereas Sandra Rodrigues, a mother of two thinks that while it is helpful it can also lead to too much dependence on technology. “I still prefer the old school method of teaching. The edu-games are great but they sometimes make the child lonelier. Both my children understand the concept better but the one-to-one student-teacher tutoring is sometimes lost in the process.”

Apart from personal growth, gamification also helps in incentivizing victory in genres apart from education, especially as motivation seems a real struggle in online learning as per a Poocho study, a consumer insights company.

GenZ and Millennials in India are constantly seeking motivation while studying online

A Harvard Business Review article noted that successful completion of a task “delights” and even “surprises” users and motivates them to the next level. It also helps them collect badges that can be conquered at every step while completing each stage of the game. The article also indicated that gamification is quickly making its presence felt in corporate settings too. The 2020 pandemic has been instrumental in giving an impetus to a new lesson plan: online learning. Gamification, then, becomes an offshoot of it. According to Frontiersin.org gamification became an online teaching strategy during the 2020 pandemic and was greatly helpful in assessing students motivations and learning outcomes during the time. Perhaps that is the reason that gamification in education is so relevant in the current times.

It will be too early to say if there are any risks in the education-gaming category but the Frontiersin.org noted that future research on this is needed to include this strategy as a mainstream method in learning. The future seems bright and it is slated to find its application in adult education in the corporate scenarios; whether it is a trend or a future of education, only time can tell.

*Participant name is changed to protect identity.

SPOTLIGHT
Insights from the most recent consumer transcript added to our database
Last question, which apps on your smartphone do you think you can’t live without?
In my life there are different priorities currently...usually my social media is very active , but since I am thinking about my career right now, I’ve turned off my notifications... I like Facebook, Instagram, and a bit of Whatsapp...for shopping I use Myntra, Flipkart, Amazon, Meesho...in games, there is a game called Beach war, and Pubg of course...I joined Facebook in 2012, but 2013 is when I started coming on more actively. Facebook has news feed...what is happening around us...those things, pages that tell you what all is happening...I look at those.
Can you take me through your schooling and college experience a little in-depth?
If I talk about my study schedule as to how I was, I was in another school till class 3 in a Hindi medium school (Adarsh Shiksha Niketan school), I was not at all into studying - wouldn’t study at all. Then, in 2006 my father enrolled me in an English medium school....there were exams in every term... I came first in all three terms. Everyone supported me a lot... my father, my teachers...because to change from a Hindi medium school to an English was a very hard thing to do. I really struggled...I did a lot of labour work, as i became a success...my confidence level rose as well. In 11th and 12th, there wasn’t an option for English medium school, so I had to enrol in a Hindi medium school, and took English coaching on the side, studied and gave my exam I got 66 percent  .  Then there was an option for B.Sc (Bachelors in Science), but I knew I wouldn’t understand much of it... so its better if I do BCA (Bachelors in Computer Applications). I did 3 years of college for BCA...I did a lot of coding which I really liked, so I came back and I did but there were some parts of coding which I didn’t want to do...so in the 2 years I realised that it wasn’t for me. After completing 2 years of it, I wanted to get into teaching which is why I did Diploma in education Elementary education. I decided that I don’t want to teach in a private school, I want to teach in a government college for unprivileged kids. Either I am able to do this or turn to having my own start-up.
What else do you get up to online?
I love watching web-series and movies, so when any new movie or web-series comes, I first read about the what the movie is based on then I watch the movie. For example , there is a movie or a web-series , I search the name on google and it shows the cast, the story...so I read the whole thing. Then I get to know and understand what the motto is to make the movie. If I like what I read only then I go and watch it. Also no matter how good the start is or the story , If I don’t vibe with it in the beginning...then I don’t vibe with the movie as a whole. ...have you always done this, or just with movies and web-series ? I have started doing this for 3 years and at first I would watch movies through the day, but then work would come to me out of the blue therefore there would be distractions... so my system is that If you ever watch a movie , watch it with full dedication and only then would you have fun. ...so after that do you download it, or do you watch it online on a platform?  I watch online if it is available... the rest I haven’t gotten the subscription. The thing is that I’m a student right now, can’t afford to spend, I have to save up. When you start earning only then I can think to spend... I don’t have the money right now , when i do have it then i will surely do it, when I earn well.
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