We collect statistical information in order to construct a baseline understanding of our target audience. This generally takes the form of single-choice or multiple-choice questions.
Quantitative data reveals patterns that we unpack using other beats. It is just the beginning of our insights journey.
Sometimes a picture is worth a thousand words. Photo beats help us build visual narratives using data-in-context.
Photos also expose the environment in which an activity or behavior is taking place. This gives us an added dimension of understanding.
Audio beats offer a truly sensory experience. We get to focus on what the person is saying, their tone of voice, and even the auditory textures of their environment.
Audio beats help us overcome language barriers, and are great for those participants who have hectic schedules or simply prefer talking over typing!
Video beats allow us to experience life in motion. We use videos for conducting interviews, collecting testimonials and for real-time, collaborative exercises.
This beat is the most personalized and least structured form of engagement with participants.
Live Chat Beat
A live chat beat is a real-time, chat-based conversation between a participant and researcher. Think of it as a chat-style short interview.
Live chat beats are very useful for deep dives, instant clarifications and synthesis in the middle of an insights campaign. Emojis, gifs and memes make for an even livelier exchange!