What is a beat?

What people say they do and what they do isn’t necessarily the same. Sometimes this boils down to how we asked the question. At Poocho, we use a combination of multimedia interactions (or "beats") to understand the same problem. Beats are the building blocks of an insights campaign. Strung together, beats offer a contextual, dynamic and holistic perspective of your problem statement. We dare say that, in this case, the whole is definitely greater than the sum of its parts.
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Statistics Beat

We collect statistical information in order to construct a baseline understanding of our target audience. This generally takes the form of single-choice or multiple-choice questions.

Quantitative data reveals patterns that we unpack using other beats. It is just the beginning of our insights journey.

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Photo Beat

Sometimes a picture is worth a thousand words. Photo beats help us build visual narratives using data-in-context.

Photos also expose the environment in which an activity or behavior is taking place. This gives us an added dimension of understanding.
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Audio Beat

Audio beats offer a truly sensory experience. We get to focus on what the person is saying, their tone of voice, and even the auditory textures of their environment.

Audio beats help us overcome language barriers, and are great for those participants who have hectic schedules or simply prefer talking over typing!
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Video Beat

Video beats allow us to experience life in motion. We use videos for conducting interviews, collecting testimonials and for real-time, collaborative exercises.

This beat is the most personalized and least structured form of engagement with participants.
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Live Chat Beat

A live chat beat is a real-time, chat-based conversation between a participant and researcher. Think of it as a chat-style short interview.

Live chat beats are very useful for deep dives, instant clarifications and synthesis in the middle of an insights campaign. Emojis, gifs and memes make for an even livelier exchange!
/

Statistics Beat

We collect statistical information in order to construct a baseline understanding of our target audience. This generally takes the form of single-choice or multiple-choice questions.

Quantitative data reveals patterns that we unpack using other beats. It is just the beginning of our insights journey.

/

Photo beat

Sometimes a picture is worth a thousand words. Photo beats help us build visual narratives using data-in-context.

Photos also expose the environment in which an activity or behavior is taking place. This gives us an added dimension of understanding.

/

Audio Beat

Audio beats offer a truly sensory experience. We get to focus on what the person is saying, their tone of voice, and even the auditory textures of their environment.

Audio beats help us overcome language barriers, and are great for those participants who have hectic schedules or simply prefer talking over typing!

/

Video beat

Video beats allow us to experience life in motion. We use videos for conducting interviews, collecting testimonials and for real-time, collaborative exercises.

This beat is the most personalized and least structured form of engagement with participants

/

Live Beat

A live chat beat is a real-time, chat-based conversation between a participant and researcher. Think of it as a chat-style short interview.

Live Chat beats are very useful for deep dives, instant clarifications and synthesis in the middle of an insights campaign. Emojis, gifs and memes make for an even livelier exchange!

Why we use the beats method.

Let’s face it. People love nudges.

How do you get quality insights from busy people? By being mindful of their time. Each beat functions like a nudge. Together they take the pressure off participants to do it all at once.

A string of beats = Validated insights.

We are confident of our insights because we cross-reference our data across all beats. This means you get rigorous and highly contextual data that you can confidently act on.

A playbook for agile research.

We synthesize and iterate on bite-sized data as it comes in. Campaigns produce more value because they are responsive to participant feedback in real-time.

Participants can't get enough!

There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware.

Pragya, 20
A more interesting and involved exercise.

Santosh, 32
The study in itself if very unique.

Vineel, 25
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20
I had to apply my tech savviness in real time which was unique.

Neelam, 59
It was very interactive and fun.

Akshita, 23
One-to-one contact. Good experience.

Umapathy, 44
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20
There are a lot of things we don’t notice in our daily lifestyle. This study made me more aware

Pragya, 20

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