Your business plan built on people- insights.

From contextual research to strategic design solutions, we’ve got the chops to help you grow your business. All you have to do is sit back and enjoy the ride.
I'm interested
The poocho package

Data drives our solutions.

"Anyone can produce a new fact; the thing is to produce a new idea," said a famous social anthropologist. Digital research drives our process, and it shapes what we deliver to our clients. Deep conversations with real people help us keep our finger on the pulse of what is important to them.

We then take these insights and transform them into branding, marketing, and product design strategy that reflects the voice of your customer. But we don't stop there. Unique for a research agency, we house a stellar design team which means you get data-driven, beautifully crafted solutions that are also market-ready.
Results

7

Digital research campaigns launched in the last year. They spanned technology, food and beverage, babycare and the startup space.

244

Poocho Pals participated in surveys, interviews, digital diaries, and virtual focus groups to talk about their lives, preferences, choices and behaviors.

60

Days to validate business hypotheses through people research. Our methods and tools are digital and so, place-agnostic.

32

Weeks to implement our starter pack for startups that includes research, branding, marketing, and product design in one fell swoop.

Expertise
RESEARCH
BRANDING
MARKETING
PRODUCT DESIGN
Research design
Logo
Full funnel marketing strategy
High-fidelity product prototype
Stakeholder workshops
Tagline
Targeting attributes
Feature prioritization
Roadmapping
Brand narrative
Research
Competitive analysis
Stakeholder workshops
Roadmapping
Audience recruiting
Surveys
Digital diaries
Focus groups
Desirability studies
Interviews
User testing
Training workshops
Branding
Brand strategy
Brand positioning
Brand logo
Brand tagline
Brand story
Marketing
Customer personas
Content strategy
SEO strategy
Social media strategy
Ad strategy
Content writing
Ads optimization
Backlinking
KPI dashboards
Product Design
User journeys
Product strategy
Interaction design
Rapid prototyping
High-fidelity prototyping Project management

"An eye-opening experience! We hired Poocho to help us re-think our new platform experience as we expand into new end-markets... From the moment we got started, Poocho really managed to grasp the requirements of our users, understand them and present their insights to us in a way that was uniquely helpful."

Armando Gonzalez
Founder & CEO, RavenPack

Your growth plan built on people-insights.

From contextual research to business strategy, we’ve got the chops to help you grow your business. All you have to do is sit back and enjoy the ride.
I'M INTERESTED

Get it all at Poocho.

01
We convert your problem statement into an insights campaign.
02
Then screen and recruit high-quality participants from your target audience.
03
We collect multimedia insights through SMS, chat or email.
04
And transform them into actionable strategies for long-term success.

Where we shine.

We specialize in data-driven, beautifully crafted solutions that will give your business the power to innovate, strategize, pivot and even disrupt.
PRODUCT INSIGHT
EMPLOYEE INSIGHT
MARKET INSIGHT

Jobs-to-be-done

Identify primary user tasks so you can build for them

Persona

Refine your product offering based on different types of users and their workflows

Journey Mapping

Understand your product lifecycle through the eyes of your user

User Experience Design

Update your product experience based on actual user interactions

Jobs-to-be-done

Identify primary user tasks so you can build for them

Persona

Refine your product offering based on different types of users and their workflows

Journey Mapping

Understand your product lifecycle through the eyes of your user

User Experience Design

Update your product experience based on actual user interactions

Jobs-to-be-done

Identify primary user tasks so you can build for them

Persona

Refine your product offering based on different types of users and their workflows

Journey Mapping

Understand your product lifecycle through the eyes of your user

User Experience Design

Update your product experience based on actual user interactions

Brand Evaluation

So you can be confident of the impact of your brand or initiative before it hits the market.

Trend Spotting

So you can uncover impactful trends that you didn’t know you were looking for.

Content Hacking

So you can rethink your content strategy based on what your audience expects
from you.

Brand Positioning

So you can think of innovative ways to reposition your product or service in the marketplace.

Jobs-To-Be-Done

So you can focus on building the right solutions for users on your platform.

Personas

So you can refine your business and product strategy for different types of users.

Journey Mapping

So you can understand your product lifecycle through actual user workflows.

User Experience Design

So that your users have a delightful experience every time.

Health & Wellbeing

So you can address the mental, physical and emotional factors impacting employee productivity.

Employee Satisfaction

So you can improve your retention numbers by focusing on what your employees want.

Impact Evaluation

So you can optimize your spend on employee initiatives based on real feedback.

Training Workshops

So you can empower your team(s) to design and run their own insights campaigns.

Our Strategic Partners