Activating insights for your next move.

From contextual research to strategic design solutions, we’ve got the chops to help you grow your business. All you have to do is sit back and enjoy the ride.
The poocho package

Data drives our solutions.

"Anyone can produce a new fact; the thing is to produce a new idea," said a famous social anthropologist. Digital research drives our process, and it shapes what we deliver to our clients. Deep conversations with real people help us keep our finger on the pulse of what is important to them.

We then take these insights and transform them into branding, marketing, and product design strategy that reflects the voice of your customer. But we don't stop there. Unique for a research agency, we house a stellar design team which means you get data-driven, beautifully crafted solutions that are also market-ready.
Results

7

Digital research campaigns launched in the last year. They spanned technology, food and beverage, babycare and the startup space.

244

Poocho Pals participated in surveys, interviews, digital diaries, and virtual focus groups to talk about their lives, preferences, choices and behaviors.

60

Days to validate business hypotheses through people research. Our methods and tools are digital and so, place-agnostic.

32

Weeks to implement our starter pack for startups that includes research, branding, marketing, and product design in one fell swoop.

Expertise
RESEARCH
BRANDING
MARKETING
PRODUCT DESIGN
Research design
Logo
Full funnel marketing strategy
High-fidelity product prototype
Stakeholder workshops
Tagline
Targeting attributes
Feature prioritization
Roadmapping
Brand narrative
Research
Competitive analysis
Stakeholder workshops
Roadmapping
Audience recruiting
Surveys
Digital diaries
Focus groups
Desirability studies
Interviews
User testing
Training workshops
Branding
Brand strategy
Brand positioning
Brand logo
Brand tagline
Brand story
Marketing
Customer personas
Content strategy
SEO strategy
Social media strategy
Ad strategy
Content writing
Ads optimization
Backlinking
KPI dashboards
Product Design
User journeys
Product strategy
Interaction design
Rapid prototyping
High-fidelity prototyping Project management