Industry reports suggest that 40% of Indian restaurants might not survive the Covid-19 disruption. The industry needs to innovate and innovate fast in order to stay relevant and attuned to the changing expectations of its clientele. This report comes from a longitudinal insights campaign we ran to understand evolving food habits of urban Indian Millennials during two months of the lockdown.
In this report you will find:
✅ Thematic insights around food habits and food safety during the lockdown.
✅ Rich multimedia data that captures changes in actual foods consumed during this period.
✅ Contextualized information into how social forces can impact habits and perceptions around food and wellbeing.
✅ Recommendations that touch marketing and business strategies, as well as new brand initiatives.