What Covid taught us about family and food choices in India

Industry reports suggest that 40% of Indian restaurants might not survive the Covid-19 disruption. The industry needs to innovate and innovate fast in order to stay relevant and attuned to the changing expectations of its clientele. This report comes from a longitudinal research campaign we ran to understand evolving food habits of urban Indian Millennials during two months of the lockdown.

What you get
  • Thematic insights around food habits and food safety during the lockdown.
  • Rich multimedia data that captures changes in actual foods consumed during this period.
  • Discovery on how social forces can impact habits and perceptions around food and wellbeing.
  • Recommendations that touch marketing and business strategies, as well as new brand initiatives
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