The babycare industry in India is worth over $30 billion dollars and is projected to keep growing healthily. Mothers are the main drivers of this industry. Understanding how mothers consume information around babycare reveals how they make brand choices, leverage social media networks and build trust and a long-term relationship with a brand. This report comes from a insights campaign we ran over two weeks with mothers who had children under the age of 3.
In this report you will find:
✅ A deep dive into information networks mothers leverage.
✅ Details on early motherhood milestones impacting brand choices.
✅ Outlines of four personas of mothers based on shared characteristics.
✅ Recommendations that touch brand communications, product positioning and business strategy.