Who we spoke to
  • 14 digital device users
  • Using apps for work, shopping, banking, entertainment and communication
  • 19 - 60 years (GenZ, Millennials, GenX, Baby Boomers)
  • Residents of India
  • Engagement in September 2020
Topics we focused on
  1. Impact of COVID-19 on device and app usage
  2. Winner and loser apps during the lockdown
  3. Surprises in online activity as a result of COVID-19
  4. Impact of online activities on health and wellbeing
Questions we asked
1. When did laptops win over phones in the lockdown context?

Analysis:

Given a choice, people preferred using their phones over laptops. 65% of participants said they prefer using a phone over laptop because it is a socialisation tool and easy to carry around. Laptops, however, due to bigger screens were perceived to be much more conducive for intense reading and working activities. Working professionals and students preferred using laptops because of their workload. GenXers preferred the laptop for financial transactions due to concerns of security and the potential risk of losing their phones.

Primary data:

"I scroll through Instagram on my phone when I'm bored, it helps me keep in touch with people, see what people are up to." - Anila, 25 years old, YouTuber.
"Phone is usually to pass time replying to texts, checking social media or calling my friends." - Animesh, 25 years old, student.
"During the lockdown, the usage of my laptop has increased a lot as compared to my phone. I used to get bored so I involved myself in webinars and online courses, due to which I started using the laptop more than my phone." - Ajay, 28 years old, Officer in the Indian Army.

2. What % of users increased their use of laptops and phones during the COVID-19 lockdown?
To access this content please share your details.
3. How did people perceive their "forced" adoption of digitalisation (devices and apps) due to the lockdown?
To access this content please share your details.
4. What kind of online services and apps were households using the most during the lockdown?
To access this content please share your details.
5. What kind of online services and apps were households using the least during the lockdown?
To access this content please share your details.
6. How were people educating themselves to new digital experiences?
To access this content please share your details.
7. What was the influence of the lockdown on screen time?
To access this content please share your details.
8. Which digital services and apps did users revisit or repurpose during the lockdown?
To access this content please share your details.
9. How did work-from-home change working professionals' digital habits, behaviours and preferences?
To access this content please share your details.
10. How did online classes change students' digital habits, behaviours and preferences?
To access this content please share your details.
11. In the context of Indian users, what was the role of WhatsApp as a communication or socialising app?
To access this content please share your details.
12. What was the impact of digital-only interactions on general health and wellbeing?
To access this content please share your details.
To access this content please share your details.
To access this content please share your details.
To access this content please share your details.
* We use pseudonyms to protect participant identities.
Methodology
Our process is 100% digitally driven. We connect with audiences online and use hybrid methods (qualitative and quantitative) to uncover their lived experiences. Learn more about our methodology here.
Other reports