Who we spoke to
  • 21 vetted students
  • Enrolled in Udemy, Coursera, Edutap, Unacademy etc.
  • 18 - 35 years old (GenZ and Millennials)
  • Residents of India
  • Engagement between June - July 2021
Topics we focused on
  • Platform features that work for online students
  • Limitations of Indian edtech platforms
  • Student workarounds
  • Student expectations from online education
Questions we asked
1. What motivates students to enroll for online classes?

Analysis:

There are two primary motivators for students to enroll in an online course:

  1. Clear an examination and get a better job or switch careers for better opportunities.
  2. Gain in-depth knowledge and expertise in a particular field of study or subject area.

Primary data:

2. How do students decide which online course/platform to enroll in?
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3. What challenges do students face while attending online courses?
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4. Why is doubt solving the biggest challenge for students attending online courses?
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5. Why do live classes work for some students?
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6. Why do pre-recorded classes work for some students?
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7. How do students feel about online counselling?
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8. Where do students go when they need help with their assignments?
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9. Are students satisfied with their online course materials? If not, how do students make up for it?
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10. What is the biggest shared aspiration of students enrolled in an online course?
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11. What do students miss the most about their offline classes?
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* We use pseudonyms to protect participant identities.
Methodology
Our process is 100% digitally driven. We connect with audiences online and use hybrid methods (qualitative and quantitative) to uncover their lived experiences. Learn more about our methodology here.
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