Hours of research and analysis clocked last year
Minutes of video and audio recordings on daily rituals
Virtual interviews conducted over Zoom, Skype, WhatsApp and Microsoft Teams
Photographs of everyday life shared by Poocho Pals
We talk to stakeholders and experts to get the insider’s perspective. We use exploratory interview techniques and digital research tools to map out the problem space. We fill in the gaps using secondary desk research.
We’ve developed our own research methodology and proprietary templates to design insights campaigns that uncover deep insights in a short period of time. Our process is rigorous and highly efficient, complete with timelines, research guides, checklists and process documents.
Our mobile-friendly toolkit allows us to connect with audiences in their own environment. We use a combination of online interviews, digital surveys and diary techniques to paint the full picture of a week in the life of a cohort of people.
We analyse and synthesise the data into insights, personas, journey maps, and opportunities to answer your research questions and validate hypotheses. We use a combination of teamwork, real-time digital whiteboards and online collaboration tools to create research outcomes and recommendations you can be inspired by.