Poocho may gather personal data pertaining to you through the following methods: when you directly utilize our Services or engage in communication with us; via automated technologies like cookies; and from third-party sources, including our customers and business partners.
We may collect the following personal data from you:
- Contact details, such as your name, email address, telephone number, and social media handle;
- The city, state, and/or country where you are located;
- Demographic information, such as your date of birth, gender, race, and ethnicity;
- Educational, employment, or other professional information;
- Information about your family and household such as household income, marital status, and living situation;
- Your access and use of devices and operating systems;
- Comments, feedback, and communications with us or other users of our Services;
- Communication preferences, language preferences, or other preferences;
- Audio or visual information, such as recordings of your interactions with customer support;
- Tax documentation, such as your taxpayer identification number (if required based on the amount of incentives paid to you in a calendar year);
- Username and password; and/or
- Any additional categories of personal data you submit to the Services when applying to Studies (such as your responses to screener surveys created by or on behalf of Researchers).
We might provide you with the option to refer a friend to our Services. If you choose to use this feature, we may request information required to contact your referred friend, such as their name, phone number and/or email address. We will send your friend an email or reach out to them via call/WhatsApp/email to inform them that you referred them, and occasionally, we may send additional messages as reminders of your invitation. Your friend can opt-out of receiving these messages. By providing us with your friends' names, phone numbers and email addresses, you confirm that you have the authority to do so and that these individuals have consented to their information being disclosed for these specific purposes.
2.1 Information collected through automated technologies
When you use our Services, we and our service providers may obtain general location information from your computer or mobile device based on its IP address to identify the city and state.
Furthermore, we may permit third-party advertising technologies (e.g., ad networks and ad servers) on our Services to utilize cookies and similar technologies for delivering relevant and targeted content and advertising on our Services and other websites and applications you use. These ads may be tailored to your interests and factors such as the content of the page you are visiting, information you provide, your searches, and other data we have about you. They may also be based on your current activity or activity over time across other websites and online services.
Cookies typically fall into the following categories based on their function and purpose:
1. Strictly Necessary Cookies: These cookies are essential for the operation of our site and Services, including visitor authentication and remembering your preferences. They are necessary and cannot be disabled.
2. Functional Cookies: These cookies enhance the functionality and personalization of our site and Services. They may be set by us or third-party providers. Disabling these cookies may impact certain services' proper functioning.
3. Analytics Cookies: We use third-party analytics cookies from services like Google Analytics, Mixpanel, and Microsoft Clarity to gather information about user activities on our website. These cookies help us analyze and improve the performance of our site, understand how you use our Services, and identify the types of devices you use to access them. Third-party analytics cookies may use IP addresses but are generally not linked to other personal data.
4. Advertising Cookies: We use third-party cookies from companies like LinkedIn, Facebook, Google, and others to send you personalized promotions and advertisements through their platforms. If you choose to disallow these cookies, you may receive less targeted advertising from us.