For Brand Marketers

Speak the language of your target audience.

With access to an on-demand high quality consumer panel and lived experiences curated for you across business verticals, we’ll help you save both time and money to launch your campaigns.
"The way you guys went about the research gave me more confidence in the process and in using ethnographic research methods. You could see the details for each customer. You could see the granularity of the study. The amount of data that came out was the most important."
Avnish Anand
Co-founder & COO, CaratLane
"At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable."
Eric Witschen
GM and Founder, Neustreet
"We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference."
Lenold Vaz
Founder, Beandeck
We wanted to understand the motivations of the people in our community better. The research was done thoroughly, and the results were presented in great depth. We appreciate the effort and meticulous work done by Poocho. Swasti and Taapsi were a wonderful team to work with.
Bob van Luijt


Curate your target audience in under 48 hours

First we help you shortlist your desired audience using our existing 10 demographic filters. Each participant from that list will then clear a custom screener questionnaire that matches your exact audience criteria. Once shortlisted, we'll handle the legal paperwork and engage them within hours so insights can start rolling in.  

Get instant access to consumer realspeak

Run interviews, focus groups, digital diaries to uncover the voice of your customer. Collect insights on the language they use, how they perceive brand competition and their rationales behind their buying decisions. You never again have to guess what your audience is thinking.

Pay-as-you-go for custom research

If you'd rather talk to customers yourself, simply let us recruit your target group and you take on the rest. If you'd rather outsource the research process, we can do that too. Either way, our unique pay-per-participant model allows you to fully control how much you want to spend for customer conversations.

Our personas are built by trained social scientists

With over 15 themes covering the buyer journey and their lived experience, we've developed a proprietary methodology to synthesize insights into personas with a twist. Move away demographic data and hello lived experiences. Our consumer stories center around buyer behavior before, during and after a purchase. Using an anthropological lens of analysis, we can pinpoint exactly where and how a brand should be integrated into a person's already busy life.

Jumpstart your brainstorming sessions

Search our growing database of primary research transcripts and rich media assets (video, audios, and images) for brand positioning and campaign ideas based on real consumer experiences.

Frequently asked questions

Check out our FAQ page for a comprehensive list of answers. If you still have questions, contact us at
What industry sectors does Poocho cover?
We have over one hundred primary interview transcripts covering Indian and US consumer experiences in edtech, food & beverage, mothercare, healthcare, and NFTs.
How can I do discovery research with Poocho?
Absolutely. Use the keyword search bar to find relevant transcripts and insight “nuggets,” from mentorship to Zomato and beyond. Further narrow your search using our advance filtering options or explore wide by reading related transcripts.
How does Poocho find consumers to talk to?
In addition to the hundreds of consumers we’ve interacted with, we use a combination of referrals and social media outreach to grow our database. It is important that we ensure high quality of our panel so we only onboard those consumers who complete a detailed registration process and qualify through specific study screeners.
Can I commission custom research?
Yes! You can use our audiences and/or our researchers to design custom studies (Poocho Connect) and run analyses (Poocho 360) on the findings.
Why do you publish Client-sponsored transcripts to your platform?
We want to create a shared knowledge base around consumer topics trending in the ecosystem. To do this, we offer clients the opportunity to anonymously share their commissioned research on the platform so their peers can also discover answers to questions they didn’t know to ask. In appreciation of this, we offer clients heavily discounted pricing to collect and synthesize this data.
When is my custom research published to the Poocho platform?
Poocho publishes custom research transcripts after a 1-month embargo, meaning you can act on insights for 30 days before sharing your research. Clients may choose to further delay the publication of their transcripts depending on business need. While most do not need this option, we find it gives added comfort to some.
How does Poocho reduce my research costs?
Rather than pay thousands for a single research report that may or may not contain the information you seek, we charge a much more reduced fee for finding insights on topics exactly suited to your needs. When you like something you’ve read and want to dig deeper with custom solutions, our unique payment model lets you pay by transcript so you can simply pause the research when you’ve found what you’re looking for.
How do you manage data security and privacy?
We only share anonymized, encrypted, pseudonymized participant data with you unless a participant consents otherwise. All personally identifying information about our clients and participants is kept in private folders that are only accessible to the Poocho research team for data analysis and client servicing purposes. We inform participants of their rights before they join a study and obtain their digital consents before proceeding.
What is your cancellation policy?
You can cancel your plan anytime before the end of your billing cycle in order to avoid future charges.