For Brand Marketers

Speak the language of your target audience.

With access to an on-demand high quality consumer panel and lived experiences curated for you across business verticals, we’ll help you save both time and money to go to market.
"At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable."
Eric Witschen
GM and Founder, Neustreet
"We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference."
Lenold Vaz
Founder, Beandeck
"It is very easy to get lost in the day to day operations of our company and forget what is important in business - the customer. This is why we hired Poocho."
Ben Minges
Co-founder, Copra Coconuts
"The way you guys went about the research gave me more confidence in the process and in using ethnographic research methods. You could see the details for each customer. You could see the granularity of the study. The amount of data that came out was the most important."
Avnish Anand
Co-founder & COO


Pay-as-you-go for custom research

Our unique pay-per-transcript model allows you to fully control how much you want to spend for custom research insights. From custom research questions to analysis, everything is charged on a transcript basis with no hidden costs.

Get clarity on the consumer journey

Our trained researchers specialise in buyer experiences. Transcripts are broken down into insight “nuggets” that are thematically labelled for customer journey milestones and lived experiences using an ontology developed by a Ph.D. anthropologist.

Go from idea to execution in under 2 weeks

Test, test, test! We’ll help you curate your desired audience using our 10 (and growing) demographic filters. Schedule consumer calls and start testing your idea before you go to market in under 2 weeks.

Trust the source of the data

We get it. When there’s a lot of money riding on consumer experience, you want confidence around the quality of the data source. Our transcripts and insight “nuggets” can be traced back to exactly the person and their demographic profile so you know what you’re paying for.

Jumpstart your brainstorming sessions

Search our growing database of primary research transcripts and rich media assets (video, audios, and images) for brand positioning and campaign ideas based on real consumer experiences.

Frequently asked questions

Check out our FAQ page for a comprehensive list of answers. If you still have questions, contact us at
What industry sectors does Poocho cover?
We have over one hundred primary interview transcripts covering Indian and US consumer experiences in edtech, food & beverage, mothercare, healthcare, and NFTs.
How can I do discovery research with Poocho?
Absolutely. Use the keyword search bar to find relevant transcripts and insight “nuggets,” from mentorship to Zomato and beyond. Further narrow your search using our advance filtering options or explore wide by reading related transcripts.
How does Poocho find consumers to talk to?
In addition to the hundreds of consumers we’ve interacted with, we use a combination of referrals and social media outreach to grow our database. It is important that we ensure high quality of our panel so we only onboard those consumers who complete a detailed registration process and qualify through specific study screeners.
Can I commission custom research?
Yes! You can use our audiences and/or our researchers to design custom studies (Poocho Connect) and run analyses (Poocho 360) on the findings.
Why do you publish Client-sponsored transcripts to your platform?
We want to create a shared knowledge base around consumer topics trending in the ecosystem. To do this, we offer clients the opportunity to anonymously share their commissioned research on the platform so their peers can also discover answers to questions they didn’t know to ask. In appreciation of this, we offer clients heavily discounted pricing to collect and synthesize this data.
When is my custom research published to the Poocho platform?
Poocho publishes custom research transcripts after a 1-month embargo, meaning you can act on insights for 30 days before sharing your research. Clients may choose to further delay the publication of their transcripts depending on business need. While most do not need this option, we find it gives added comfort to some.
How does Poocho reduce my research costs?
Rather than pay thousands for a single research report that may or may not contain the information you seek, we charge a much more reduced fee for finding insights on topics exactly suited to your needs. When you like something you’ve read and want to dig deeper with custom solutions, our unique payment model lets you pay by transcript so you can simply pause the research when you’ve found what you’re looking for.
How do you manage data security and privacy?
We only share anonymized, encrypted, pseudonymized participant data with you unless a participant consents otherwise. All personally identifying information about our clients and participants is kept in private folders that are only accessible to the Poocho research team for data analysis and client servicing purposes. We inform participants of their rights before they join a study and obtain their digital consents before proceeding.
What is your cancellation policy?
You can cancel your plan anytime before the end of your billing cycle in order to avoid future charges.