Great research begins with "hello!"

Poocho is a research, technology and design agency that collects and transforms in-context consumer insights into go-to-market business solutions.
I'm interested
From statistics to experiences

Surveys are just the beginning.

Why stop at multiple choice when audio, video and image responses can give you a 360° perspective of a week in the life of your people? We design rich multimedia research campaigns that are immersive, holistic and focused on understanding the truth of your audience.
Learn about our process

We use technology to meet people on their turf.

Digital tools, smart methods and a mobile-first experience allows us to reach more people in their homes, at odd hours, doing odd things than ever before. All with consent and at their convenience.
View our reports

We care about ethics, just like you.

We believe in informed consent and data privacy. What you get is anonymized, pseudonymized and encrypted data from the people that matter most.
Read about our values

Our solutions are bespoke and market-ready.

We are a cross-functional team of experts who specialize in transforming research into business strategy and design solutions for marketing, branding and product development.
Check out our services
Clients
Growth marketing driven by research on real-world experiences of brand loyalists - part of our long-term partnership with this Series B startup.
Interactive Figma prototype designed for a growth-stage startup based on user journey research in a new market context.
Communications strategy for an early-stage startup built on customer personas and competitive analysis.
Brand book and product strategy for an early-stage startup driven by discovery research into a new value proposition.

Great research begins with "hello!"

Poocho is a next-generation qualitative research agency that collects and translates real-time text, audio and visual insights for companies that want to understand more about their audiences today than they did yesterday.
I'M INTERESTED

From statistics to experiences,
the Poocho way.

No items found.

Get the story behind the data

Numbers give you a snapshot in time. We'll paint you a picture in technicolor.

Let digital lead the way.

Phones and computers let us go where no researcher has gone before. 

Privacy matters.

We use the highest ethical standards to protect participant data.

Leave it to the people-pros.

We specialize in building trust and deep rapport with online audiences. 

Surveys are where we begin, not end.

Why stop at multiple choice when audio, video and image responses can give you a 360° perspective of a day in the life of your people? We design rich multimedia insights campaigns that are immersive, holistic and focused on understanding the truth of your audience.
Read about our end-to-end solutions.

We practice inclusion by meeting people on their turf.

Digital tools, smart methods and a mobile-first experience allows us to reach more people in their homes, at odd hours, doing odd things than ever before. All with consent and at their convenience.
Learn about the beats method.

We care about ethics, just like you.

We believe in informed consent and data privacy. What you get is anonymized, pseudonymized and encrypted data from the people that matter most.

We are a cross-functional team of experts.

Our research insights and strategic recommendations cut across anthropology, marketing, branding and product development so you can go from analysis to implementation in one fell swoop.
Get to know our team.

Client Testimonials

Testimonial Image

At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It's a level of professional qualitative research that I am personally not familiar with. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable.

Read the case study

Eric Witschen

GM and Founder, Neustreet
Testimonial Image

We constantly run surveys and questionnaires, or we talk to our customers very often, actually. But I think getting an external body to come in and talk to them especially when they don't have a bias for the industry and for the products that we're selling makes a huge difference. When Poocho came in and spoke to these guys, there were so many things that they found different from how other people would have spoken. And I think that’s a very, very important thing which is getting missed out in our normal conversations… When it comes to really understanding how people think of the nomenclatures and the words that they use and stuff like that, that's where I think Poocho really helped out.

Lenold Vaz

Founder, Beandeck
Eric Witschen
GM and Founder, Neustreet

At the end of the day, we really needed to get into the minds of the people that were using the underlying platforms. Poocho's process is very much hands-on and very bespoke and customized. It's a level of professional qualitative research that I am personally not familiar with. It is not the kind of activity I am used to seeing in my day-to-day career and it has proven to be invaluable.

Read the case study

Frequently
asked questions.

How long does an insights campaign take?
How many participants do you typically recruit for a campaign?
How will you recruit for my target audience?
How do you ensure quality insights?
How do you manage data security and privacy?
How do you pick the appropriate digital research method(s)?
How can I get insights quickly?
Get our quarterly newsletter on all things research.
SUBSCRIBE