We have a number of steps to ensure quality. First, we almost never onboard participants without screening them first. This ensures they meet the criteria for our desired target audience. Second, we combine 2 - 3 data collection methods in order to validate our findings. This is called data triangulation. For example, one campaign might be a combination of competitive analysis, participant surveys and participant interviews. Another might be a stakeholder focus group, participant surveys, and participant digital diaries. We elicit trust in our process by sharing aggregated/anonymized insights with you in the form of a "hypermedia" insights deck. This way you can see for yourself what information we gathered and how that all came together.