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The big reveal: Doctor-led WhatsApp groups for mothers

In a research campaign involving young Indian mothers, we learned that doctor-led WhatsApp groups are a critical source of information for mothers with children under the age of 1. Why? Because mothers could get instant feedback from a verified authority on babycare. In the particular doctor-led community we engaged with, after the child reached the 1-year mark, the doctor's administrative staff seamlessly offboarded the mother in order to make room for "new" mothers. The process was innovative, efficient and deeply empathetic to the critical needs of new mothers.

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