We are a global consultancy specializing in digital people-research
We uncover lived experiences using digital tools and methods
Learn more about how we transform people-insights into business solutions
INSIGHTS & ANALYSIS
Poocho-led research on changing consumer expectations across industry verticals
Step-by-step industry guides based on primary research so you can stay competitive
Reflections and commentaries on the role of qualitative research in business
Curated experiences on everyday living.
We run our own deep-dive insights campaigns to find those moments of rupture that will shape future behavior.
The smartphone is not the holy grail. Here's why.
Learn why moms are more adventurous with their brands as their babies grow.
What Covid taught us about family and food choices in India
Can virtual reality gaming change how we socialise?
Customer-focused field guides
Step-by-step industry guides for teams to incorporate best practices based on real customer feedback.
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