How can my data tell a better story?
As an anthropologist, I almost always find myself drowning in more data than I bargained for. A survey, interview and a week-long diary study with 15 people can give me, on average, 30 different statistics, 30-40 audio recordings and over 150 photographs of daily life. All this on top of the thematic organization of the information into personas, customer journey maps, jobs-to-be-done etc. You get the drift. It's a LOT of information. And quite frankly, it can be an overkill for anyone other than the primary stakeholder seeking out this information.